Based in Cape Town, the 12-year old agency has expanded, prompted by growing demand for its strategic-led approach to design and understanding of blue-chip client needs. Its extended footprint offers the FMCG, financial services, mining and manufacturing industries the opportunity to take advantage of an owner-managed, hands-on service.
Clients include British American Tobacco, wine estates Rupert & Rothschild, De Morgenzon and La Motte, plus beverage conglomerates KWV Limited, Distell, Really Great Brands Company and Ceres Beverage Company, Puma South Africa and I&J.
They have all benefitted from the "think before you ink" full-service brand development offering which the agency provides in the form of ThinkSpace and SmartArt, respectively a strategic workshop product and creative review process.
"We're bringing Cape Town's creativity to Joburg. Our agency's motivating principle is to develop results that are strategically sound and aesthetically pleasing. Our specialised core offering is design-focused and Johannesburg clients can additionally tap into our through-the-line offering, with below-the-line design solutions sister company, Espresso Communications. We also have our own interactive digital solutions services firm, Milk" comments Haarhoff.
The advantage of retaining client work within the group is that it provides a specialised full-service offering where clients can save on cost and turnaround time.
"All team members have a like-minded approach to the creative brief, following the same work ethic and mantra. The agency acts as brand custodian across various touch points to ensure brand, creative and message consistency, while simultaneously minimising client involvement," he concludes.
