UNIQLO won the Grand Prix in the Titanium and Cyber Sections at the 2008 Cannes Lions advertising festival for its web-based UNIQLOCK global promotion tool. The Cannes Lions recognised UNIQLO's creativity with its award and then later, when the organisers of the Cannes Lions began to see the potential media value of the t-shirt, cooperation was forged between the organisers and UNIQLO, the developer of t-shirts, as media to promote individual expression.
The 2009 Cannes Lions judges will screen the entries and select the T-shirt design that they feel most suitable for one of the leading creative advertising festivals in the world.
The subject for the Cannes Lions T-shirt Grand Prix design competition must focus on the "lion", the symbol of the Cannes International Advertising Festival. As long as the basic material involves the lion theme, the applicant is free to design the t-shirt however he/she wishes.
Ten entries from among the submitted designs will be selected and one entry is to receive the Grand Prix. The Grand Prix-winning design will be commercialised as a T-shirt for distribution to guests and members of the media at Cannes Lions 2009 next June. And, T-shirts based on all 10 designs selected will be sold in UNIQLO stores.
Previously unpublished designs may be submitted only to the exclusive website http://ut.uniqlo.com/utcannes/en/
For more, go to www.canneslions.com or www.canneslionsjapan.com.
