On Monday night 10 May, the Trillion Dollar campaign received two Gold Pencils at the One Show Design awards.
Commented Damon Stapleton (@d_stapleton on Twitter), TBWA\Hunt\Lascaris Johannesburg ECD, to Bizcommunity a short while ago all the way from New York: "Holy f*cking sh*t. Twenty years of work just made sense in a New York minute!".
"In our wildest dreams we never expected this campaign to be so lauded internationally. However we are also extremely happy with the EWT campaign winning two Silvers and one Bronze," Gavin Heron, TBWA\Hunt\Lascaris Johannesburg group MD (@AdAfrique), told Bizcommunity.com this morning, Friday 14 May.
The ceremony, which took place at Lincoln Center's Alice Tully Hall, honoured the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content - and also took a historic look back at 35 years of the finest in advertising.
The One Show's top Pencil winners include:
South African winners
| Pencil | Category | Client | Entry title | Agency |
|---|---|---|---|---|
| Gold | 04B: Outdoor - Campaign | The Zimbabwean | The Trillion Dollar Poster Campaign | TBWA\Hunt\Lascaris Johannesburg |
| Gold | 13B: Innovation in Advertising - Campaign | The Zimbabwean | The Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg |
| Silver | 01A: Newspapers: Full Page or Spread - Single | Land Rover | Everywhere URL | Y&R Johannesburg |
| Silver | 07B: Public Service: Newspaper or Magazine - Campaign | Endangered Wildlife Trust (EWT) | Trash Seabirds | TBWA\Hunt\Lascaris Johannesburg |
| Silver | 07C: Public Service: Outdoor and Posters - Single | Endangered Wildlife Trust (EWT) | Bottle Top | TBWA\Hunt\Lascaris Johannesburg |
| Silver | 07E: Collateral (Brochures and Direct Mail) - Single | UNICEF | Toy Soldiers | Y&R Johannesburg |
| Silver | 08B: Radio - Campaign | Virgin Atlantic Airlines | Worth It | Net#work BBDO Johannesburg |
| Bronze | 07D: Public Service: Outdoor and Posters - Campaign | Endangered Wildlife Trust (EWT) | Trash Seabirds | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | 09A: Television: Over :30/Under :90 - Single | Chicken Licken | Singing Burger | Net#work BBDO Johannesburg |
| Bronze | 15A: Experiential Advertising | UNICEF | Toy Soldiers | Y&R Johannesburg |
This year's Green Pencil Award, which recognises outstanding work that is environmentally friendly or smart, was presented by leading eco-lifestyle expert Danny Seo, to the Berghs School of Communication and Stockholm University in Sweden (@berghs). This was the first time student work has been recognised with a Green Pencil.
The students were recognised for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City's five boroughs over the next decade.
Best of Show was presented to BBH/London for the Johnnie Walker short film, "The Man Who Walked Around the World." This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.
Proctor & Gamble was named Client of the Year for pushing the boundaries of creativity and taking risks with work including Old Spice "The Man Your Man Could Smell Like" and "Zack Johnson" for Tampax.
Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.
More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club, a non-profit organisation dedicated to recognising excellence in advertising and design. Celebrities and VIPs from the world of advertising, film, television and media were on-hand to present the awards, including Ben McKenzie, Carol Alt, Nigel Barker, Paige Davis, Jerry Della Femina, Mary Knight, Roxy Olin, Kevin Roddy (BBH), Jimmy Smith (TBWA) and Mary Warlick (CEO, The One Club).
James Lipton was also on-hand to accept a Silver Pencil for the LG campaign, "Give it a Ponder," in which he is featured. The work was created by Y&R in New York.
"This year's One Show winners truly reflect the global nature of today's creativity," said Mary Warlick, CEO of The One Club. "Advertising is now shared and viewed all around the world, and the work that was awarded tonight showcased brilliant marketing solutions that transcended borders."
The 35th annual One Show was the centrepiece of Creative Week NYC taking place in New York City 10-16 May. Creative Week is a celebration of creativity in advertising, design, digital media and the arts. The One Club and the Creative Week Board of Advisors invite all organisations involved in the creative life of New York City.
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Last updated 12.56am on 14 May 2010.
