Initiative Media wins SAB media business

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Initiative Media wins SAB media business

BREAKING NEWS: Initiative Media has won the South African Breweries media business in a five-way pitch against MindShare (the incumbent), The Media Shop, MediaCompete and StarCom. Marc Taback, MD, said: “This is a huge win for us and we are exceptionally proud to be selected by SAB as their media partner.”

[1 Jul 2008 09:05]