Unlike disruptive ad technologies that intrude or cram more ads into the entertainment experience, Ad•Venture works with brands already integrated into the entertainment to create parallel marketing opportunities. The result is intended to be an opt-in ad experience, giving online and mobile video watchers and gamers total control of the advertising they see, while giving advertising opportunities to products and brands.
"Ads will no longer disrupt a video watching or gaming experience. But people will still get to see all of the great products or brands featured in the content or game," said Rick Harrison, CEO of Get Interactive. "It's a dream come true for both consumers and advertisers."
GET Interactive works with producers of music videos, video games, movies and television programs to facilitate product placement and promotions with brands using Ad•Venture technology.
For advertisers, Ad Venture creates a branding environment by linking brands and consumers through entertainment content and web-based technology.
Ad-Venture technology is currently available for content creators such as music labels, movies studios, TV producers and video game developers that want to integrate products into their entertainment content.
For more information, go to www.GetInteractive.tv.
