#CannesLions2016: Cyber Lions winners!
The 2016 Cannes Cyber Lions award ceremony resulted in 91 awards in total.
In response to the exemplary level of submissions this year, two Grands Prix were awarded. The first Grand Prix went to Leo Burnett Madrid for their 'Justino' for client Loterias y Apuestas del Estado's 'Christmas Lottery' in the Integrated Multi-Platform Campaign (Online & Offline) category.
Here's their 'making of' video:
The “The Next Rembrandt” for ING, by J.Walter Thompson, Amsterdam also took home a Cyber Lions Grand Prix, while coming out tops again in the Creative Data Lions ceremony.
Both pieces of work show examples of seamlessly integrated technology. Jury President, Chloe Gottlieb, SVP, ECD, R/GA, said, “With Justino, we see magical storytelling that evolves and builds across social media, while The Next Rembrandt demonstrates how rather than an output, data and code can be the starting point for creativity.”
View the full table of winning work below.
All the 2016 Cyber Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Food & Drinks ) | |||||
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York | USA | Bronze Lion |
| GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago | USA | Bronze Lion |
| A02 (Fast Moving Consumer Goods ) | |||||
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York | USA | Bronze Lion |
| A03 (Durable Consumer Goods) | |||||
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| A04 (Cars & Automotive Products & Services) | |||||
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London | UNITED KINGDOM | Gold Lion |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Gold Lion |
| COLORMAPS | PPG COMEX | COMEX | J. WALTER THOMPSON MEXICO Mexico City | MEXICO | Gold Lion |
| A06 (Travel, Transport & Leisure) | |||||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Gold Lion |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
| A07 (Media & Publications) | |||||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA | Silver Lion |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | Bronze Lion |
| A08 (Financial Products & Services) | |||||
| MEET HALFWAY | PAYPAL | FINANCIAL SERVICE | CP+B Boulder | USA | Bronze Lion |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland | NEW ZEALAND | Gold Lion |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Grand Prix |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo | BRAZIL | Bronze Lion |
| A09 (Business Products & Services) | |||||
| STABILO - "TRUE COLOURS" | STABILO INTERNATIONAL | PLUG-IN | JUNG von MATT Hamburg | GERMANY | Silver Lion |
| A10 (Commercial Public Services) | |||||
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London | UNITED KINGDOM | Bronze Lion |
| "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA | Gold Lion |
| A11 (Corporate Image ) | |||||
| GE PODCAST THEATRE PRESENTS THE MESSAGE | GE | GE | BBDO New York | USA | Gold Lion |
| EYE AM UNIQUE | LENSCRAFTERS | LENSCRAFTERS | MARCEL Paris | FRANCE | Bronze Lion |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Silver Lion |
| MAKE WHAT'S NEXT | MICROSOFT | TECHNOLOGY | M:UNITED//McCANN New York | USA | Silver Lion |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London | UNITED KINGDOM | Bronze Lion |
| A12 (Public Health & Safety, Public Sector & Awareness Messages) | |||||
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Gold Lion |
| B01 (Website) | |||||
| PRINTED BY SOMERSET | PRINTED BY SOMERSET | PRINTED BY SOMERSET | LEO BURNETT TORONTO | CANADA | Bronze Lion |
| B02 (Microsite) | |||||
| ALIVE MEMORY | GOOGLE RUSSIA | FRIENDS Moscow | RUSSIA | Bronze Lion | |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA | Bronze Lion |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE | Silver Lion |
| B03 (Web Service / Apps) | |||||
| CHOOSE YOUR SIDE | 72ANDSUNNY Playa Vista | USA | Silver Lion | ||
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | SEKRON DIGITAL PROTECTION | GREY BRAZIL São Paulo | BRAZIL | Silver Lion |
| C02 (Innovative Online Ad Solution ) | |||||
| FAST FORWARD, HIKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA | Silver Lion Campaign |
| FAST FORWARD, FOREST | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA | Silver Lion Campaign |
| FAST FORWARD, LAKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA | Silver Lion Campaign |
| FAST FORWARD, GOING UP | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA | Silver Lion Campaign |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
| C03 (Native Advertising) | |||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA | Silver Lion |
| D01 (Social Video) | |||||
| LOOK WHO'S DRIVING | VOLVO TRUCKS | VOLVO FMX | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| THE VOICE OF NATURE | NOÉ | NOÉ | MARCEL Paris | FRANCE | Bronze Lion |
| IMAGINE THE POSSIBILITIES | MATTEL | BARBIE | BBDO SAN FRANCISCO San Francisco | USA | Silver Lion |
| NATIVE MOBILE MUSIC VIDEO | KING RECORDS | LYRICAL SCHOOL | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| D02 (Interactive Video) | |||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Gold Lion |
| OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES | USA | Bronze Lion |
| D03 (Webisodes / Series) | |||||
| MALAK AND THE BOAT | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA | Gold Lion Campaign |
| IVINE AND PILLOW | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA | Gold Lion Campaign |
| MUSTAFA GOES FOR A WALK | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA | Gold Lion Campaign |
| D04 (Other Video) | |||||
| VOICES OF LIFE | SAMSUNG CONSUMER ELECTRONICS | MOBILE APP & SPEAKER SYSTEM | LEO BURNETT CHICAGO | USA | Silver Lion |
| E01 (Web ) | |||||
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista | USA | Bronze Lion |
| E03 (Live Digital ) | |||||
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND | Silver Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Gold Lion |
| F01 (Social Business) | |||||
| SMART SOCIAL LEASING | DAIMLER AG, SMART MM | SMART FORTWO, SMART FORFOUR | BBDO GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| TACOBOT | TACO BELL | TACOBOT | DEUTSCH LA | USA | Bronze Lion |
| F02 (Social Purpose) | |||||
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London | UNITED KINGDOM | Bronze Lion |
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Gold Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Silver Lion |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Bronze Lion |
| DADS#SHARETHELOAD (CASE STUDY) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | Bronze Lion |
| HELLO | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO | NEW ZEALAND | Gold Lion |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK | USA | Bronze Lion |
| ADAPTOYS | CHRISTOPHER & DANA REEVE FOUNDATION | ADAPTOYS | 360i New York | USA | Silver Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Bronze Lion |
| F03 (Response / Real-time Activity ) | |||||
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion |
| MR. ROBOT DEBT DELETION | NBCUNIVERSAL | MR. ROBOT | ISL Washington | USA | Bronze Lion |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM | Silver Lion |
| #LIVEINTHEMOVIES | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles | USA | Bronze Lion |
| F04 (Co-Creation & User Generated Content ) | |||||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA | Gold Lion |
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm | SWEDEN | Silver Lion |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA | Gold Lion |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Silver Lion |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Silver Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Bronze Lion |
| F05 (Influencer / Talent ) | |||||
| SWITCHEROO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York | USA | Bronze Lion |
| ANTIDIARY | SAMSUNG | SAMSUNG MOBILE | EDELMAN New York | USA | Bronze Lion |
| THE SHELTER PET PROJECT | AD COUNCIL, MADDIE'S FUND, THE HUMANE SOCIETY OF THE UNITED STATES | THE SHELTER PET PROJECT | J. WALTER THOMPSON New York | USA | Silver Lion |
| F06 (Innovative Use of Social or Community) | |||||
| TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo | BRAZIL | Bronze Lion |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM | Silver Lion |
| F07 (Content Placement ) | |||||
| VERIZON IN MINECRAFT | VERIZON | CONSUMER ELECTRONICS | WIEDEN+KENNEDY Portland | USA | Gold Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Gold Lion |
| F08 (Community Building / Management ) | |||||
| ANTIDIARY | SAMSUNG | SAMSUNG MOBILE | EDELMAN New York | USA | Bronze Lion |
| SOCIAL INNOVATION CAMPAIGN | LOWE'S | LOWE'S | BBDO New York | USA | Bronze Lion |
| F09 (Use of Social Data & Insight) | |||||
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo | BRAZIL | Silver Lion |
| SPOTIFY SINGLES | SPOTIFY | SINGLES (FOUND THEM FIRST, TASTE REWIND, MIXTUP, ...) | RAZORFISH New York | USA | Silver Lion |
| F10 (Apps / Tools) | |||||
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne | AUSTRALIA | Silver Lion |
| F11 (Social Currency & Commerce) | |||||
| SMART SOCIAL LEASING | DAIMLER AG, SMART MM | SMART FORTWO, SMART FORFOUR | BBDO GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| G01 (Tangible Tech ) | |||||
| F21 THREAD SCREEN | FOREVER 21 | FOREVER 21 | BREAKFAST New York | USA | Silver Lion |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN | Gold Lion |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo | BRAZIL | Bronze Lion |
| PUMA BEATBOT | PUMA | ATHLETIC WEAR | J. WALTER THOMPSON New York | USA | Silver Lion |
| G02 (Spatial Tech ) | |||||
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Silver Lion |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York | USA | Bronze Lion |
| G03 (Digital Billboard) | |||||
| PHOTO COACH | CANON | CANON LENSES | 360i New York | USA | Silver Lion |
| H01 (Integrated Multi-Platform Campaign (Online & Offline)) | |||||
| BALLANTINE'S SPACE GLASS | PERNOD RICARD | BALLANTINE'S | HAVAS WORLDWIDE London | UNITED KINGDOM | Bronze Lion |
| SQUADVERTISER | MICROSOFT | XBOX / HALO | McCANN LONDON | UNITED KINGDOM | Silver Lion |
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo | BRAZIL | Gold Lion |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN | Grand Prix |
Click here for a reminder of the Cannes Lions 2016 Cyber Lions shortlist in full.
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