Mike Schalit CCO of BBDO South Africa, in conjunction with IAS, will present ‘Evaluating creative against strategy’ or ‘Take a walk on the wilder side’. His burning hope is for creativity to make a real difference, pioneering the world’s first non-profit agency model, The MAL Foundation, which has so far designed seven funky libraries in township schools.
Johanna McDowell, the founder and managing director of the IAS says those enrolled in the course will certainly take a walk on the wilder side with Schalit, who will address the issue of evaluating creativity against strategy.
“The IAS will also give some insight into the evaluation of creative work in a competitive pitch situation as well as some feedback from the 2016 SCOPEN research study, which has revealed what South African marketers are looking for in their agencies,” concludes McDowell.
