#CannesLions: Don't put your creative flow at risk
Cannes Lions is just a few days away. SA's own Safaraaz Sindhi, copywriter at Network BBDO and jack-of-all-creative-trades Hanro Havenga tell us what they're most looking forward to...
Leigh Andrews 18 Jun 2015
While this year’s winners, Amri Botha and Carina Coetzee are packing their bags to compete in the 2017 competition, we asked Havenga to reflect on his experience and to tell us how attending the festival impacted him as a creative.
South Africa's Cinemark Young Lions' winners are ready to compete in the global Cannes Lions competition...
13 Jun 2017
Cannes Young Lions was definitely a first for me and going to a place like Cannes and seeing that side of an industry that I wasn't really familiar with was really interesting. Saf just phoned me up one day and asked if I was interested in entering this competition. I agreed, we entered and a week later, he asked me, "Do you have your passport ready?"
I didn't really know what to expect I just knew that it was like this massive festival with all these celebrities and these big influences and creatives and when I got there it was so surreal seeing these people out and about, people you normally only see on television.
I'm a photographer and videographer, I make music videos and direct. And recently, right after Cannes really, I started a band. Since then I have just really concentrated on making art and making music and whatever. How I've changed? I’ve tried to maintain my creative integrity. And I've tried not to dim my creativity when I am working for someone else. I have actually tried to stay away from work that will put my creative flow at risk.
I feel it's been a bit of a rollercoaster the past two years because when I came back from Cannes things were pretty hectic. All the people I was working with weren't really creative, it was just a job and a pay cheque. So, I think the industry, at that time, was really about getting the work out and meeting the deadlines and leaving the creative integrity behind and I feel it's still like that but we are currently experiencing a change and that has got to do with our youth. For them creativity is more important than that kind of livelihood. Obviously, everybody's got to eat but I think they feel more strongly that they'd rather stick to their guns than give in to that kind of stuff.
I like it! I think it was an interesting approach to give the system a sort of consciousness before allowing it to send messages. And I think it would be so cool to incorporate something like that in a real-life app. I think they brought a new perspective to the issue of cyberbullying. I think it's great to push awareness like that, to almost force people to be in that other person’s head.
Have fun! There's a lot of stuff happening, so just enjoy being there. And don't take yourself so seriously. But also, realise that you're there to do a job and stay focussed. Try to talk to as many people as you can, just interact with as much people as possible. It's a different, surreal world and I definitely miss it.
Nothing really, no big projects coming up. I think I'm just enjoying taking photos, making music videos, creating art and every one of these have different avenues and projects, so it will be a lot to go into. But there are plans.
Here's wishing this year’s winners, Amri Botha and Carina Coetzee all of the best competing in the Cannes Young Lions competition. Keep an eye on our Cannes Lions special section for all the latest updates.