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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Netflix loses top films, Hulu gains in streaming deal

LOS ANGELES, USA: A big shakeup of online streaming catalogs has Netflix losing major films to Hulu in a recent deal.

1 Sep 2015 12:49


Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015 11:21


2016 DSE Annual Apex Awards open for nominations

The DSE Annual Apex Awards for 2016 recognise and honour achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content...

31 Aug 2015 08:21


Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

By Boris Dzhingarov 28 Aug 2015 10:02


Digitalisation a competitive business approach

Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business...

By Farhan Majeed 28 Aug 2015 10:35


Apple sends out invitations to a Sept. 9 media event

SAN FRANCISCO, USA: Apple on Thursday sent out invitations to a Sept. 9 media event, hinting that Siri virtual assistant software in its mobile devices will play a role...

28 Aug 2015 07:24


YouTube Gaming launches as e-sports arena

SAN FRANCISCO, USA: YouTube on Wednesday strode into an arena dominated by Amazon-owned Twitch, with the launch of a service tailored for the hot trend of video game play as a spectator sport...

27 Aug 2015 08:19


Facebook adding virtual assistant to Messenger app

SAN FRANCISCO, USA: Facebook on Wednesday began testing a Messenger app virtual assistant that the leading social network said goes beyond artificial intelligence programs already on the market...

27 Aug 2015 08:11


How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015 14:58


Keys to successfully launching a digital content strategy - keynote at CorpComm Expo

Rachel Gerds, VP of Digital Content North America for BMO Financial Group, will present a general conference seminar at CorpComm Expo's (CCE) inaugural educational conference taking place 30 Sept - 1 Oct 2015, at the Georgia World Congress Center in Atlanta...

26 Aug 2015 09:27


PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015 09:15


Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer...

By Boris Dzhingarov 21 Aug 2015 07:51


Twitter shares tumble back to IPO price

NEW YORK, USA: Twitter shares sank to an all-time low on Thursday before closing at their initial public offering price from 2013, as growth concerns intensified over the one-to-many messaging platform...

21 Aug 2015 07:41


Google gets in the Wi-Fi router business

Google unveiled a Wi-Fi router on Tuesday looking to increase the ease and speed at which people's increasingly indispensable smartphones...

20 Aug 2015 10:14


Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015 11:45


Google's Android update: code name Marshmallow

SAN FRANCISCO, USA: Google gave a name on Monday to its soon-to-be released operating system for its Android mobile devices: Marshmallow...

18 Aug 2015 09:56


Hendrix family feud resolved on trademark

NEW YORK, USA: Dueling descendants of guitar legend Jimi Hendrix have reached a settlement after going to court over the rights to T-shirts and other merchandise bearing his image.

17 Aug 2015 12:30


Tinder CEO leaves after five months

SAN FRANCISCO, USA: Smartphone dating application Tinder announced on Wednesday the departure of its CEO just five months after he had taken the helm.

14 Aug 2015 08:28


CorpComm Expo presents inaugural educational conference in US

CorpComm Expo (CCE) will present its inaugural educational conference from 30 September- 1 October 2015, at the Georgia World Congress Center in Atlanta. It will be co-located with EduComm Expo 2015...

12 Aug 2015 09:44


Costs of ad blocking rise to nearly USD22bn: study

WASHINGTON, USA: The use of software that blocks online ads is expected to cost websites some $21.8bn globally in 2015, a study showed on Monday...

11 Aug 2015 09:06

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