BizTrends 2018


World Travel Market Africa 2018

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#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 1 day ago

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 1 day ago

#WTMA18: A wrap on three days of travel trade success

With travel trade from all over the world in attendance, a 6% increase in pre-scheduled appointments and marked growth in exhibitors, WTM Africa 2018 closed its doors to its most successful exhibition to date...

2 days ago

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

This is your country: SA Tourism promotes local travel with inspiring TV ad

As part of the Shotleft initiative that promotes a culture of local holiday travel, South African Tourism is inspiring South Africans to travel their own county with its new This is your country brand campaign. Produced by Ola! Films, the TVC brief from FCB Johannesburg looked to market travel for black people to traverse South Africa the way they would like to, enjoying activities with their friends and exploring places they wouldn't ordinarily feel comfortable to. Ola! Films director Olivia Leitch said that they were able to shoot in five of the nine provinces over ten days, coupled with vast distances and long hours spent on the road. From the Union Building in Pretoria to Krugersdorp, the team filmed quad biking, zip lining, bungee jumping, cave diving, sandboarding, game driving and skydiving to demonstrate the wealth of tourism activities on offer locally.

17 Apr 2018

Developing next-gen hospitality solutions

A group of hoteliers and hospitality consultants decided to create a system of standards that worked together and had new functionality that would be adopted by the industry - 'next-generation solutions', they call it...

16 Apr 2018

Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Asilia's southern Tanzania experiences now in VR

Asilia Africa has introduced virtual reality videos of their experiences in southern Tanzania, showcasing the beauty and breadth of Tanzania's largest but little-known safari areas: Ruaha National Park and the Selous Game Reserve...

27 Mar 2018

Sea Monster animation adds to Cape Town's sustainable tourism toolkit

South African animation company Sea Monster Entertainment donated a series of videos that showcase sustainable tourism in practice, highlighting how locals and visitors can engage with their spaces in beneficial ways...

20 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

Mastering experiential marketing with Studio H

We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...

By Ruth Cooper 16 Mar 2018

SA woos 85 Nordic tour operators

The #NordicMeetSouthAfrica2018 initiative saw 85 Nordic tour operators embark on a seven-day trip showcasing the highlights of South Africa's different provinces and exposing them to local SMME experiences and top-notch hospitality...

15 Mar 2018

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