Tourism Trends 2018

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New app a digital gateway to Abu Dhabi heritage

The Department of Culture and Tourism Abu Dhabi is set to launch a 'one-stop' digital information platform initiave on cultural experiences in the emirate of Abu Dhabi on 27 February 2018...

14 Feb 2018

Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism

By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania...

2 Feb 2018

Cathay Pacific launches in-flight yoga programme to boost well-being of air travellers

The series of videos have been developed by Pure Yoga instructors to help passengers ease into their journeys with yoga and meditation exercises and tips...

30 Jan 2018

Namibia achieves global fame after Trump blunder

One of Namibia's top tourism brands, The Gondwana Collection, has achieved global fame for trolling Trump's missteps on Africa...

26 Jan 2018

Paarl Tourism, Paarl Wine Route merges into one brand

The decision, made during Paarl Wine Route's annual general meeting, will see a unified destination offering as one brand - Paarl Wine Valley...

24 Jan 2018

Wesgro, John Kani to promote Madiba Centenary at 2018 New York Travel Show

Wesgro has partnered with legendary South African actor and playwright, John Kani, to promote the Western Cape during this year's significant Madiba Centenary at the New York Times Travel Show...

24 Jan 2018

Vinpro, Wesgro paves way for further development of local wine tourism industry

A Memorandum of Understanding has been signed in partnership between VinPro and Wesgro to strengthen, further develop, and improve international recognition of the wine tourism sector...

19 Jan 2018

In-the-moment-marketing: The lucrative hunting grounds for hoteliers

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

By Joseph Neusu 19 Jan 2018

The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

18 Jan 2018

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

#BizTrends2018: Travel influence - inspiring authentic and conscious travel in 2018

Travel bloggers and influencers have become responsible for providing authentic travel experience to their readers, from destination travel best practices to providing insight into enhancing travel adventures...

By Dawn Jorgensen 16 Jan 2018

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International

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 19 hours ago

Etihad exec's marathon round-the-world journey breaks Guinness World Record

Etihad Airways' high flying executive Andrew Fisher travelled around the globe in the fastest time and in the fewest number of flights - a record-breaking feat with the Guinness World Records officially declaring his successful attempt a world record. Fisher clocked a flying time of 52 hours and 34 minutes, beating the previous record by 3 hours and 13 minutes, and using only four scheduled commercial flights instead of five to achieve his lifelong ambition.

16 Feb 2018

Belmond acquires historic Tuscan castle in Italy

Belmond has announced the acquisition of Castello di Casole, located within easy access of Florence and Siena. The intimate, 39-room hotel sits within 1,500 acres of farmland, vineyards and olive groves - one of the largest private estates in Italy.

12 Feb 2018

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