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The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

Did Barack Obama really say 'Stay woke, bitches' in this viral video?

"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...

Did Barack Obama really say 'Stay woke, bitches' in this viral video?

"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...

By Andy Walker 21 hours ago

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 22 hours ago

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...

By Danilo Acquisto 2 days ago

Reputational risk of social media

In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses...

By Bradley Elliott 3 days ago

#FairnessFirst: Addressing that gender equality pay gap, day by day

It was 'equal pay day' in the US on 10 April. That's how far into 2018 a woman had to work to earn what a man earned in 2017. Here's how to stand up for your rights to equal pay for equal work...

By Leigh Andrews 3 days ago

The rise of digital influencers

Social media influencer definitely sounds like a made-up job, right? Well, it turns out this is one of the hottest jobs right now, thanks to the rise of brands tapping into these digitally savvy content creators...

By Hlumelo Ndoni 13 Apr 2018

Jock-strapped

Nick Feinberg writes that radio programmers who are comfortable with listenership figures while perpetuating and defaulting to the fading abyss of cliché jockism will go the same route as their minions...

By nick feinberg 13 Apr 2018

#OneShow2018: Social influencer marketing finalists revealed!

Finalists in the 'social influencer marketing' category have been revealed for One Show 2018...

13 Apr 2018

#OneShow2018: Social media finalists revealed!

Finalists in the 'social media' category have been revealed for One Show 2018, with one South African entry making the grade...

13 Apr 2018

#OneShow2018: Interactive finalists revealed!

Finalists in the 'interactive' category have been revealed for One Show 2018, with two SA entries making the grade...

13 Apr 2018

Col'Cacchio Insta-readies its dining experience

Italian-inspired restaurant franchise Col'Cacchio has added an engaging element to their dining experience that would hold special appeal for their social media-savvy customers...

12 Apr 2018

Third of South Africans feel mobile browsers are safer than social media apps

Opera's State of the mobile web report Q1 2018 reveals one-third of the surveyed internet users believe a mobile browser offers them more privacy features than a standalone social media app...

12 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

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