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Loeries2017: Building the new creative economy at the speed of thought (masterclass)

An interview with Fort CEO Shukri Toefy on his Loeries masterclass, where he shared insights into the changing value chain of the new creative economy...

By Jessica Tennant 2 days ago

#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'...

By Jessica Tennant 2 days ago

Call to social media content managers and strategists to participate in survey

Arthur Goldstuck of World Wide Worx and Oresti Patricios of Ornico invite SA's social media specialists to contribute to the understanding of their industry...

Issued by Ornico 3 days ago

How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...

By Tiffany Markman 11 Aug 2017

Facebook rolls out video shows, in new challenge

SAN FRANCISCO - Facebook is rolling out a new video service offering professionally produced shows in a challenge to rivals such as YouTube, and potentially to streaming providers like Netflix...

11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

Facebook restores IOL's blocked content

NEWSWATCH: On Saturday, IOL's content wasn't shareable on Facebook due to an unknown error still being investigated, which resulted in the publisher's content being marked as spam...

8 Aug 2017

The Loeries' big picture at Cannes Lions

We posted a selection of unusual pics to our social media feeds during Cannes Lions earlier this year. While it was a bit of fun; a way to not take oneself too seriously, it also served as a good way to show off all the amazing creative people in our industry...

By Andrew Human 4 Aug 2017

Quality of social media engagement trumps quantity of mentions in Middle East Airlines sentiment study

Brandseye analysed the social media universe of the four biggest Middle Eastern airlines according to social media conversation - Qatar Airways, Etihad, Emirates and Saudi Arabian Airlines...

4 Aug 2017

#RYExecEd: Taking the crisis out of social media communications

A social media crisis is the worst nightmare for many companies, but often happens with the click of a button. Don't panic, though - rather take a deep breath and read up on Mike Stopforth's tips to take the 'cry' out of crisis...

By Leigh Andrews 3 Aug 2017

#RYExecEd: Rethink your community management team structure

Mike Stopforth's focus on the second day of Red & Yellow School's executive education social media workshop was on community management and crisis communication in the social space. Here's why consistency is key...

By Leigh Andrews 3 Aug 2017

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International

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

3 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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