Influencer campaign planning shouldn't be Mission Impossible
Influencer campaign planning shouldn't be Mission Impossible

You've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand...

By Josh Da Costa, Issued by R-Squared Digital SA 20 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Let's get personal - why personalisation is the biggest consumer trend of 2018
Let's get personal - why personalisation is the biggest consumer trend of 2018

The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual, and not just a mere number on a chart...

Issued by Haveyouheard 11 Sep 2018

How to use social media to promote your event
How to use social media to promote your event

Social media is a must-have for anyone aiming to take their company to the next level of audience engagement, feedback, and exposure while expanding opportunities to make revenue...

Issued by Worx Group 10 Sep 2018

Influencer selection: The obvious choice is not always the best
Influencer selection: The obvious choice is not always the best

It's finally here: a campaign celebrating the launch of your new fashion brand. You're excited to partner with the right influencers who match your energy. Which influencer should you select?...

By Josh Da Costa, Issued by R-Squared Digital SA 7 Sep 2018

Deep dev and cloud tech agency Pii Digital goes national!
Deep dev and cloud tech agency Pii Digital goes national!

Pii Digital expands national operations from Pretoria East, Faerie Glen and Johannesburg's Sandton Business districts to Cape Town's Bohemian suburb of Observatory and the up-and-coming business hub in KZN's Umhlanga Ridge...

Issued by Pii Digital 6 Sep 2018

Toyota Fortuner 4x4 Challenge social media campaign wins at Sports Industry Awards
Toyota Fortuner 4x4 Challenge social media campaign wins at Sports Industry Awards

The campaign developed by FCB Joburg and Hellocomputer for the Toyota Fortuner 4x4 Challenge took top position in the 'Best Use of Social Media' category at the Sport Industry Awards...

Issued by FCB Africa 6 Sep 2018

Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connects
Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connects

How do you get the attention of the smoothest crew in town? Those to whom cool comes easy, on whom success rests comfortably and with whom both people and brands want to mingle?..

Issued by Publicis Machine 3 Sep 2018

I influence you, therefore, I am!
I influence you, therefore, I am!

Much talk has surrounded the power of influencers in campaigns. Recently, the industry has been looking a little deeper into the science behind this growing channel...

By Graham Deneys, Issued by Dentsu Aegis Network 31 Aug 2018

The power of a dedicated influencer marketing strategy
The power of a dedicated influencer marketing strategy

Influencer marketing campaigns that do not incorporate dedicated strategies too often produce disappointing ROIs. Let's explore why...

By Josh Da Costa, Issued by R-Squared Digital SA 30 Aug 2018

Kickass influencer marketing
Kickass influencer marketing

My transition from a traditional marketing background to an influencer marketing agency was challenging. There was an enormous difference in the type of content creation required for both environments. But why?...

By Michelle Marais, Issued by R-Squared Digital SA 21 Aug 2018

Daan Du Toit
Most users won't mind ads, if they are relevant, timely and of good quality!

A few years ago, it was hard to get through a meeting without someone throwing the term "big data" around. Today, we all still cringe when we hear that phrase, and the most annoying part is that those who talk about big data, usually don't have a solid understanding of what it really means...

By Daan Du Toit, Issued by Mark1 21 Aug 2018

Facebook acquires Vidpresso
Facebook acquires Vidpresso

This past week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person team and the technology...

By Robert Nolan, Issued by Mindshare South Africa 20 Aug 2018