The ingenious Facebook trap: Is it time for ensnared brands to cut their losses?
The ingenious Facebook trap: Is it time for ensnared brands to cut their losses?

Facebook was silently plotting increasingly creative ways to monetise brands' presence on the platform and implemented an ingenious strategy to ensnare unknowing brand custodians...

By Ewoudt Cloete, Issued by Wunderman 2 days ago

Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)
Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)

Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top five after the debut Scopen Agency Scope survey...

Issued by Promise 14 Nov 2017

Lemok Digital Agency launches social media packages for SMMEs
Lemok Digital Agency launches social media packages for SMMEs

The majority of small businesses fail at effectively utilising social media mainly because they're trying to sell to people they have not introduced themselves to...

Issued by Lemok Group 10 Nov 2017

Overcoming the digital skills gap with social media education
Overcoming the digital skills gap with social media education

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales for any business...

Issued by GetSmarter 10 Nov 2017

Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)
Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)

Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation...

Issued by Promise 10 Nov 2017

Facebook evens the playing field by discontinuing 'dark posts'
Facebook evens the playing field by discontinuing 'dark posts'

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page...

By Dr Ewoudt Cloete, Issued by Wunderman 7 Nov 2017

What are the legal implications of your company's social media use?
What are the legal implications of your company's social media use?

A new book, Social Media in the Workplace, published by LexisNexis South Africa, offers a much-needed guide to the legal and reputational risks inherent in social media use...

Issued by LexisNexis 19 Oct 2017

The secrets of influencer marketing
The secrets of influencer marketing

It's vital to understand that influencer marketing is a relationship, not a business transaction. This requires a strategic approach...

Issued by R-Squared Digital SA 19 Oct 2017

R-Squared Digital partnering with Sugarbird Gin in influencer marketing crowdfunding campaign
R-Squared Digital partnering with Sugarbird Gin in influencer marketing crowdfunding campaign

In the current difficult economic climate, it's courageous for an entrepreneur to launch a new business. R-Squared Digital supports South African entrepreneurs and producers, and has assisted one such startup in its crowdfunding initiative to finance its launch...

Issued by R-Squared Digital SA 18 Oct 2017

Embracing social media marketing
Embracing social media marketing

Up until a few years back, social media was used only as personal communication tool to keep friends and families in constant communication. Now it is a tool used globally to expand businesses and it is also a platform where people identify opportunities...

By Nana Zuke, Issued by Damelin 18 Oct 2017

Decimal Agency and Toughees make a pair
Decimal Agency and Toughees make a pair

Decimal Agency recently won the Toughees account, taking over their social media and through-the-line campaigns...

Issued by Decimal Agency 17 Oct 2017

Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 16 Oct 2017

Arc Interactive goes for gold at the New Generation Awards
Arc Interactive goes for gold at the New Generation Awards

Arc Interactive secured its first award wins at the New Generation Awards for Best App Developed By An Agency (Dis-Chem) as well as Most Innovative Social Media Campaign by a small agency (HIVSA)...

Issued by Arc Interactive 10 Oct 2017