Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms.
LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods.
Zain Malawi, on 12 January 2010, launched a pilot phase of a new service that will enable customers to carry out financial transactions using their mobile phones. The mobile commerce service dubbed ZAP Khusa M'manja (money in your hands) is being rolled out this week in Malawi following a successful performance in East Africa Zain operations.