[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
16 Apr 2012 12:08
PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms.
13 Mar 2012 10:17
[Gregory Gondwe: @Kalipochi] Malawi's donors under the Common Approach to Budget Support (CABS) have asked the country to revive its International Monetary Fund (IMF) program or forget their financial assistance.
8 Dec 2011 13:33
The Banker, a leading journal of the global banking industry, has named Standard Bank as the 2011 Bank of the Year in Africa and Best Bank in Botswana, Lesotho, Malawi and Zimbabwe.
1 Dec 2011 16:01
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
[Gregory Gondwe: @Kalipochi] The International Labour Organisation (ILO) has released a report on Malawi which is trying to establish on how monetary policy instruments can be used to encourage Malawi onto a path of employment-generating growth. The report titled
Macroeconomic policy for employment creation: The Case for Malawi released last month has identified three policy areas for consideration.
2 Nov 2011 12:19