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 | RYAN MCFADYEN Savvy marketers will embrace the fact that gaming is no longer just for gameplay. It has become the newest frontier for brands to engage meaningfully with an audience which is tech savvy and looking to be entertained...read |
|  | CLAUDIA SMITH The market size of the global public relations agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every other industry, public relations has had to change...read |
|  | BRETT ROGERS The trend most influencing today's consumer is 'thoughtful and considered'. You cannot simply just show them something shiny...read |
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| |  | HOWARD SAUNDERS Dear Retail, let's not dwell on the last couple of years, because here's the truth: the future is ours to shape and we are at the beginning of a retail revolution... Read |  | NATALIA ROSA Like a toddler on a sweetie binge, 2021 served up an unending frenzy of opportunity and devastation. Sometimes the only thing separating these have been a few blissful hours of ignorance, particularly if you work in the travel, tourism and hospitality sector... Read |  | |  | WARREN MOSS At the start of every year, we sit down with our B2B clients and take some time to think about what the year ahead will bring for us - personally and professionally. Some of our thinking is idealistic and some is based on our experiences... Read |
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| Branding |
 | TSHEPISO SEOPA It seems 2022 promises to be hit in the world of brands. Cassper Nyovest is gearing up to knockout his second opponent in the boxing ring; Skinny Sbu has secured a grand partnership with the Grammys and Lekau Sehoana is launching a Drip Education Centre in the township where he grew up... Read |
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| Marketing |
 | KASHIF RAZA Marketing has evolved into leveraging an influencer's audience to promote your brand, products, and expertise... Read |
| Mobile |
 | Despite the filing of an urgent application in the High Court by Telkom, the Independent Communications Authority of South Africa's (Icasa) Invitation To Apply process timetable will remain... Read |
| Behind the Selfie |
 | EMILY STANDER This week, we spoke with David Tshabalala, aka Slaying Goliath, a renowned illustrator and designer from South Africa... Read |
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| Business |
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 | VINIECE JENNINGS When many people think of New Year's resolutions, they brainstorm ways to improve themselves for the year ahead... Read |
 | Andy Bond, the chief executive of Steinhoff subsidiary Pepco Group, will step down from his role at the end of March 2022 due to health reasons... Read |
 | Telkom has confirmed that it has filed an application asking the Gauteng High Court to review and set aside the ITAs published by Icasa... Read |
 | The Tony Elumelu Foundation (TEF) has opened applications for the 2022 TEF Entrepreneurship Programme... Read |
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 | Founded in 2007, APO Group, the leading Pan-African communications consultancy and press release distribution service |
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