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 | RYAN MCFADYEN Multi-channel, or clicks-and-mortar shopping, has been with us for years. However, with their movement restricted by Covid lockdowns, consumer adoption of digital shopping advanced at an unexpected pace...read |
|  | IREEN MANYUHA Social media offers governments a unique opportunity to directly interact with the public and enhance citizen engagement...read |
|  | ISSUED BY TOPCO MEDIA Topco Media is excited to announce the winners of this year's prestigious Africa Tech Week Awards...read |
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| Marketing & Media |
 | ISSUED BY LOCATION BANK A brand's reputation supersedes them and influences most consumers' buying decisions. Positive sentiment is bound to boost your online presence and contribute to increasing sales revenue... Read |
| Branding |
 | As 2021 draws to a close, it is helpful to look back on the milestones, goals reached, and lessons learned... Read |
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| CRM, CX, UX |
 | FILIP FILKOVIC, MARTIN EFFIONG An enhanced CX is key to attracting and retaining subscribers as mobile network operators seek to perpetually grow their subscriber base... Read |
 | KELVIN JONCK Consumer data is priceless, especially in today's rapidly changing business landscape... Read |
| Events & Conferencing |
 | ISSUED BY LUME COMMUNICATIONS The official launch of Womvest (a play on "women investing in women") took place at Nirox Sculpture Park in Johannesburg with the theme celebrating women change-makers in the investment ecosystem... Read |
| Mobile |
 | The games segment is the largest and most lucrative category of the mobile apps industry and generates around 60% of total app revenue... Read |
| OOH |
 | ISSUED BY MEGAVISION MEDIA Panado, a subsidiary of Adcock Ingram, is a household name in South Africa. The Panado brand is synonymous with pain and fever relief for both adults and children. Part of Adcock's marketing strategy was to book out-of-home (OOH) media spaces at various wholesale stores in order to maximise the effect of their wider advertising campaign... Read |
| PR & Communications |
 | The Role of Public Relations Firms in Climate Change Politics, a new peer-reviewed study published today in Climatic Change argues that public relations (PR) firms are a major force in US climate change obstruction, influencing public perception of the challenges and solutions of climate change... Read |
| Retail |
 | TFG has agreed to acquire Quench, a local shopping platform and last mile delivery provider, as the Foschini and Markham owner looks to ramp up e-commerce capabilities... Read |
| Sponsorship |
 | ISSUED BY MSCSPORTS Investment into sport and brand sponsorships is set to make a big comeback in 2022, as brands realise the potential of sponsorships and their capability to outperform other tools in the marketing mix, particularly when it comes to keeping audiences engaged and connected at scale... Read |
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| Africa |
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 | The Africa Energy Futures: Horizon 2030 report, recently published by DLA Piper Africa, entails an in-depth look at where the continent stands in... Read |
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| Business |
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 | KATJA HAMILTON 16 Omicron cases have been identified in the Western Cape, while Covid-19 statistics point to the imminent onset of the 4th Wave in the province... Read |
 | Financial industry experts joined the speaker panel at the free-to-attend 2021 Future of Banking webinar earlier this week where they discussed the key 'Megatrends Reshaping Banking in Africa'... Read |
 | Alphabet Inc's Google is delaying its return-to-office plan in Europe, the Middle East and Africa on concerns over the Omicron variant.. Read |
| Entrepreneurship |
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 | JASON MELLOW After the year we've had, SMEs need to make sure they are positioned to maximise their profits and build their customer base over the coming holiday season... Read |
| Featured Press Office of the day | More | Join |
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 | By combining creative strategy/ concepts, graphic, 3D and structural designs, in-house printing and production , shopper marketing, category re-invention, store/ packaging design and DTP, we are re-imagining and re-inventing ideas around what traditional branding and marketing should look like. |
| Quotes |
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George Eliot "It is never too late to be what you might have been." |
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