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| STUART SIMS Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness... read |
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| South Africa's Advertising Regulatory Board (ARB) has asked Heineken South Africa to withdraw or amend an advertisement for Windhoek beer on the basis that it entrenches toxic masculinity, suggesting that "real men drink real beer"...read |
| | Bursaries worth R26 million are still available to 236 students in tertiary education this year, courtesy of MultiChoice South Africa...read |
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| | | DAAN DU TOIT While writing this I am glad that I did not make any predictions for 2020 as I am sure that they would have all been incorrect. I fear that this year might be equally difficult to predict with many uncertainties... Read | | |
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Advertising |
| ISSUED BY JOE PUBLIC UNITED Joe Public United is proud to welcome mobile operator Cell C to its stable. The agency is looking forward to developing a partnership that will assist in growing the Cell C brand to the next level... Read |
| ISSUED BY GREY Passion, drive and energy is what you get from our newest team member - Babalwa Makuluma who joins the Grey Group wolfpack as BUD... Read |
| Boring billboards, awkward song and dance routines and random hashtags - who hasn't seen an advert at some point that they feel they could have done a bit better? Read |
Digital |
| MATTHEW CAMPBELL Investing in digital tech may seem like a massive undertaking for businesses with limited budgets, but the benefits are significant, and getting started can be a lot easier and more cost-effective than expected... Read |
Magazines |
| ISSUED BY HOMEMAKERS With so many publishers closing their doors in 2020, it seemed that the print magazine industry was on the heavy decline. This was not true for the 39-year-old Homemakers publication. Their massive distribution reach of 290,000 has put them in a league of their own... Read |
Marketing |
| ISSUED BY NAHANA COMMUNICATIONS GROUP Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+... Read |
Online Media |
| ISSUED BY MYBROADBAND MyBroadband Media, which owns business site BusinessTech and ICT site MyBroadband, has launched a new motoring news website - TopAuto.co.za... Read |
Africa |
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| President Joe Biden has been sworn into office, ushering in a new administration, new foreign policy and a new approach to US trade and investment in Africa... Read |
Business |
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| STEFANO MIGLIORE By the time you read this, South Africa would have been in a state of lockdown for more than 300 days, and there is no end in sight; here or globally... Read |
| The repo rate remains unchanged at 3.5% per annum, South African Reserve Bank governor, Lesetja Kganyago, said during a virtual media briefing on Thursday... Read |
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| Ole!Connect combines all the skills that brands and publishers need to succeed in the interactive world of digital media and marketing today, including the much sought after trinity of content, data and technology. |
Entrepreneurship |
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| EVAN-LEE COURIE With the curfew still in place and increasing fear around the new strain and second wave of Covid-19 infections, many restaurants are struggling to operate at a profit... Read |
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