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| WARREN MOSS In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....read |
| | SINDY PETERS Participating in our annual #BizTrends2021 feature, Anthony Orelowitz, director at Paragon Group, shares his insights on how Covid-19 has and will impact the future of the workplace...read |
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| | | ROBIN FISHER Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021... Read | | AILSA WINGFIELD Despite the dissemination of vaccines in the months ahead and as expectations of more normal behaviours edge closer, a larger portion of consumer spending will be impacted by recessionary conditions... Read |
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Marketing & Media |
| HOWARD FELDMAN Covid be dammed, I fully intend making a bunch of new year resolutions that I have no intention of keeping. The pandemic can rob us of our health, our economic security, ability to travel and of our freedom, but it can never take away our ability to delude ourselves... Read |
Advertising |
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Digital |
| ISSUED BY PUBLISHER'S TOOLBOX PT SportSuite and the Momentum Multiply Titans have announced a digital platform partnership aimed at increasing digital engagement between the Centurion-based franchise, their fan community and sponsors during the lockdown period and beyond... Read |
Events & Conferencing |
| Big Concerts and The Entertainment Group have partnered with the Irish-based Health Passport Europe in an effort to reopen the South African events industry while adhering to Covid-19 safety protocols. The companies will be using rapid Covid-19 testing and the Health Passport Europe mobile technology... Read |
Marketing |
| ISSUED BY EBONY+IVORY Ebony+Ivory presents the Market Segmentation South Africa Series, which will run over the next seven modules, in collaboration with independent media consultant and media coach Gordon Muller... Read |
| ANDREA PAULSEN 2020 turned out so different to anything we could have imagined, and many marketing plans and ideas were shelved. Some for good reason. With reduced income, the marketing budget also shrinks.... Read |
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