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| The winners of the 2020 New Generation Social & Digital Media Awards were announced on Friday night... read |
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| BRONWYN WILLIAMS Bronwyn Williams tells us that Philip K. Dick's science fiction classic, Do Androids Dream of Electric Sheep? got her thinking about how much of our own economies are propped up by "ridiculous" status symbols and the conspicuous consumption of intrinsically worthless, but socially essential goods and services...read |
| | RIRHANDZU SHINGWENYANA Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...read |
| | ISSUED BY PRIMEDIA BROADCASTING A new day, a new dawn. Today, 702 unveiled the station's refreshed positioning and logo on-air with Bongani Bingwa (Breakfast with Bongani Bingwa on 702)...read |
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| | | LUCILLA BOOYZEN A local, SA designer-led fashion industry has the very real potential to make a significant contribution to our national GDP... Read |
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| | | ISSUED BY WORX GROUP Virtual events are no longer the 'new' normal - the time to adapt and shift into the virtual space has come and passed as the world has dealt with Covid-19 and all that it brought with it, delivering us into a time where virtual, or at least hybrid, is now our normal... Read |
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Advertising |
| ISSUED BY SILVERSOFT Silversoft and Magnetic conducted a survey to get an understanding of how advertising agencies manage their internal processes and teams, how they grow their business and track client projects... Read |
Branding |
| GRAHAM STAPLEHURST, ISSUED BY KANTAR Purpose is one of the most misunderstood and misused business buzzwords today. As the concept continues to evolve, we look at why being purposeful has never mattered more for brands... Read |
CSI |
| ISSUED BY OFM RADIO OFM, the sound of your life in central South Africa, braaied for charity this Heritage Month and had fun with some of its many loyal listeners during the process... Read |
Digital |
| ISSUED BY DIGITAL SCHOOL OF MARKETING Because people are buying more and more online, this means that brands who have traditionally only retailed in-store, with a bit online, now have to focus the majority of their efforts on their digital marketing and attracting online sales... Read |
Film & Cinematography |
| ISSUED BY YFM 99.2 YFM, Joburg's biggest youth radio station, has produced a dance documentary highlighting the aspects of dance, told by industry greats including Bontle Modiselle-Moloi, Courtnae Paul, Thabo Treffers, CityBoys Pantsula and Shannon Kivido... Read |
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Marketing |
| JULIE MCLAUGHLIN, ISSUED BY ENGAGEMENT FACTORY Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information... Read |
Radio |
| ISSUED BY FABRIK KZN-based community radio station Izwi LoMzansi is looking to close the revenue gap with commercial radio stations by offering advertisers additional value through their mobile app inventory... Read |
Africa |
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| NJUGUNA NDUNG'U Africa's low level of economic diversification is a leading factor in the continent's economic fragility. Further, the Covid-19 pandemic has magnified the risks of countries' over-dependence on a single natural resource such as oil... Read |
| JANET BYARUHANGA The Covid-19 pandemic exposed Africa's inadequate capabilities and capacity to manufacture and supply essential drugs and personal protective equipment (PPEs) needed to curb the disease... Read |
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