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#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy

JESSICA TENNANT

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#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]

JUANITA PIENAAR

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...read
Why the customer should be at the centre of your digital transformation efforts

HEIDI CUSTERS

Digital transformation, at its core, has always been about future-proofing businesses for survival in increasingly digital economies. Unlike most of life, which has been turned on its head during the COVID-19 crisis, digital transformation remains the same, only with the future businesses were preparing for, much closer...read
Coronavirus has turned retail therapy into retail anxiety - keeping customers calm will be key to carrying on

JESSICA VREDENBURG AND MEGAN PHILLIPS

So you finally hit the shops and cafes after weeks of lockdown. After disinfecting your hands, following the arrows around the shop or to your table, taking care to avoid others where possible...read
Advertising
Privacy concerns around the use of empathic media

ASHLIN PERUMALL

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The Gerety Awards judging begins
Events & Conferencing
2020 winners of Africa's first Virtual Empowerment Awards announced

ISSUED BY TOPCO MEDIA

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Media
Google funds 25 South African publications
Online Media
Good Things Guy expands his online offering
Africa
What drove Asia's economic success stories, and what should Africa emulate?

MILLS SOKO

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Business
Global disruption can have local implications

SOROMFE UZOMAH

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