Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...read
Digital transformation, at its core, has always been about future-proofing businesses for survival in increasingly digital economies. Unlike most of life, which has been turned on its head during the COVID-19 crisis, digital transformation remains the same, only with the future businesses were preparing for, much closer...read
So you finally hit the shops and cafes after weeks of lockdown. After disinfecting your hands, following the arrows around the shop or to your table, taking care to avoid others where possible...read
New technologies are providing marketers with the ability to receive sensory feedback, which could be used to interpret emotional responses to marketing stimuli. Such systems broadly fall into private and public systems, both of which influence their legal interpretation... Read
On the evening of 23 July 2020, Topco Media hosted Africa's first Virtual Empowerment Awards - a celebration of the country's leaders in transformation and empowerment... Read
The remarkable economic transformation of Asia in recent decades has attracted global attention. It has ignited scholarly and policy debates about the region's development models and strategies... Read
Grey is the advertising network of Grey Group. The Grey Group ranks among the largest global communications companies and its parent company is WPP (NASDAQ: WPPGY).
