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| IAB Digital Summit & Bookmarks | |
| |  | LEIGH ANDREWS Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards... Read |
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| Advertising |
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 | ISSUED BY UNBRANDED AGENCY Onyx Display Media scored a double at the POPAI awards ceremony on 31 January, winning "Best in-Store Promotions" as well as the grand award of the evening - "Innovation of the Year"... Read |
| Branding |
 | CHRIS MOERDYK Maybe a lot of marketers like to intentionally confuse boards of directors and clients when it comes to "brands" and "branding". I cannot believe they are all that naive... Read |
 | MFUNDO NTSIBANDE As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant... Read |
| Digital |
 | JESSICA TENNANT Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular... Read |
| Events & Conferencing |
 | DANETTE BREITENBACH The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment." Read |
 | Nikki Munsie gives an overview of the IAS Masterclass that took place on 23 January in Sandton... Read |
| Marketing |
 | PAULA SARTINI In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve... Read |
 | LEIGH ANDREWS Johanna McDowell has just been selected as the only representative of South Africa to be appointed on the UK-based Women in Marketing's (WIM) advisory council for 2018. She lets us in on the importance of championing women in marketing... Read |
| PR & Communications |
 | The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa... Read |
| Research |
 | LEIGH ANDREWS Johanna McDowell of the IAS is also the South African partner of Scopen. She shared a wealth of insights into the local marketing-agency relationship, as well as SA-specific insights and what attendees can expect from the upcoming Scopen masterclasses... Read |
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Jean-Luc Godard "To be or not to be. That's not really a question." |
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