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Marketing & Media South Africa

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Issued By Kantar Millward Brown

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...read
Screengrab from the ad.
#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

Brendan Seery

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...read
What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...read
#BizTrends2018: The Platform Economy
#BizTrends2018: The Platform Economy

Josephine Buys

The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...read
Trends
#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes... read
Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Gil Sperling

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation... read
#BizTrends2018: How to get more value from your PR partner
#BizTrends2018: How to get more value from your PR partner

Jane Belchers and Jane Gordon

Your PR agency should be able to deliver a full spectrum communication service that can play a pivotal role in most areas of your business. If not, rethink how to use your PR partner to ensure you are taking advantage of their specific skills set. read
Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

Omar Essack

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies... read
Advertising
Three crucial PPC metrics that will ensure your business records great ROI in 2018
Three crucial PPC metrics that will ensure your business records great ROI in 2018

Issued By Naija Writers' Coach

Keeping track of your campaigns is a crucial element of any PPC advertisement strategy. In the absence of clear KPIs, you will likely end up spending money on a variety of channels that have little or no effect on your overall goal... read
Branding
Best in class: Top 500 Awards finalists announced
Best in class: Top 500 Awards finalists announced

Issued By Topco Media

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March... read
Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

Issued By IGI

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond... read
Events & Conferencing
DHL announces title partnership of Africa's largest e-commerce and fintech event
DHL announces title partnership of Africa's largest e-commerce and fintech event

Issued By Kinetic Events

DHL Express Sub-Saharan Africa has announced that the company has signed on as title sponsor for the 2018 DHL eCommerce Money Africa Conference & Exhibition, which will be hosted at the new East Wing of the Cape Town International Convention Center on 14 and 15 March... read
Media Freedom
Legal defence fund set up for Jacques Pauw over The President's Keepers
Legal defence fund set up for Jacques Pauw over The President's Keepers

Khulekani Magubane

On Monday, Media Monitoring Africa announced a "legal defence fund" for journalist and author Jacques Pauw to fight legal challenges over his explosive 2017 book, The President's Keepersread
Online Media
Indian Spice consolidates its growth
Indian Spice consolidates its growth

Issued By ACME Digital

Twenty Seventeen bows out, capping the most successful year yet for Indian community website Indian Spice... read
Publishing
Riaan Sunny
The publisher VIP list: A brand safety environment (Ads.txt)

Riaan Sunny

Issued By Independent Media

Independent Online, popularly known as IOL, is Independent Media's current digital offering, and brings millions of readers quality news events as they happen in the country and across the world... read
Social Media
The who, what and why of the Ugandan Knuckles meme
The who, what and why of the Ugandan Knuckles meme

Andy Walker

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this... read
Youth Marketing
Meeting youth in their need space
Meeting youth in their need space

Issued By IMC Conference

Bongani Chinkanda, CEO of HDI Youth Marketeers and one of the speakers at the upcoming Integrated Marketing Communication (IMC) Conference, shares his insights on connecting with township youth... read
One Show Awards
ADC juries for four design categories announced
ADC juries for four design categories announced
NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards... read
International
(c) tupungato -
Daily Mail returns to Virgin Trains after outcry
LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week... read
Quotes
Winston Churchill
"The price of greatness is responsibility."

More quotes  Submit a Quote
Twitter
NickKristof
@NickKristof
RT @brianklaas: Trump orders the American free press "out" dismissively while meeting with the dictator of Kazakhstan, an extremely repress...
Newsweek
@Newsweek
"Visit shithole Zambia"-the tourism ad inspired by Trump https://t.co/3ZJRYnHeSZ https://t.co/42OGNatJ7k
TIME
@TIME
Will Ferrell just crashed Roger Federer's tennis interview as Ron Burgundy https://t.co/QMFsWfcnjA
khayadlanga
@khayadlanga
RT @spectatorindex: Year that company was founded. Twitter: 2006 Facebook: 2004 Google: 1998 Amazon: 1994 Huawei: 1987 Dell: 1984 Lenovo:...
More tweets  Follow

Jobs offered
Art Director/Designer - Johannesburg
We are looking for a creative Art Director who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers click. Read more >>



Corporate Communications Writer - Johannesburg
We are looking for a talented writer to join our team at Sigil Design Bureau - a design and authorship studio specialising in corporate communication. Read more >>

New events to diarise
Online marketing/social media strategy boot camp
SND Audio - 24 Jan 2018, Somerset West | 20 Feb 2018, Worcester | 23 Feb 2018, Somerset West


Essentials of digital media management
Rhodes University Sol Plaatje Institute - 12 Feb 2018 to 16 Feb 2018, Johannesburg


Creative writing, editing for corporate publications
IAJ - Institute for the Advancement of Journalism - 12 Mar 2018 to 16 Mar 2018, Johannesburg


Journos' writers gym
IAJ - Institute for the Advancement of Journalism - 19 Jun 2018 to 21 Jun 2018, Johannesburg


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