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 | AUDREY NAIDOO Every ad, every impression served results in an insight, a behaviour or an action. It maps out the customer journey down the path to purchase... Read |
 | CHIARA DI RAGO While blogs remain a popular channel for brands to promote their brands through influencers, according to Google Trends, in 2016 the term "YouTubers" has sparked more interest than "Bloggers"... Read |
 | South Africans will be invited to talk about what inspires them about the nation's brand, as Brand South Africa launches its Inspiring New Ways campaign on 7 November 2016, through identified channels and platforms, including SAA... Read |
 | The 55th D&AD Professional Awards have added new categories and announced the list of jurors so far. These include Jenny Glover, ECD of TBWA/Hunt/Lascaris, South Africa on the Radio & Audio jury... Read |
 | The CMO Council has released a new report looking at today's marketing approach to a true omnichannel experience... Read |
 | Update: Although it's not yet live on the Public Protector's website, you can access the State Capture report (officially named the State of Capture report), on document repository Scribd, here. Hat-tip to eNCA for the upload... Read |
 | TOM MANNERS Which platform should I be on? It's the question that haunts almost every brand and marketing manager, and like all heavy existential questions, there's no easy answer... Read |
 | You cannot fake being a thought leader. Or maybe you can. Maybe you simply need a contrary attitude and to be courageous enough to push against the norm... Read |
 | Multinational software company Citrix has announced new research which reveals that digital transformation readiness... Read |
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 | BOGOSI MOTSHEGWA In my previous article about loyalty, a reader by the name of Tasneem in the comment section of the same article (These customers ain't loyal... Or are they?) asked for some sort of guideline to building or creative authentic loyalty... Read |
 | Pay-TV, video-on-demand, and IPTV in Africa advance through convergence, while innovative pricing and content bundling will boost growth in Kenya, Nigeria and South Africa... Read |
 | ISSUED BY JOE PUBLIC Ignite Joe Public celebrates another new business partnership, this time as the lead agency on Unilever's prestigious Shield brand... Read |
 | ISSUED BY TOPCO MEDIA Topco Media and SAFM are combining their resources in a media partnership, ahead of the 14th annual National Business Awards and Conference... Read |
 | ISSUED BY KAYA 959 World-renowned trumpet and flugelhorn legend Hugh Masekela returns with a fiery 44th album entitled No Borders... Read |
