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 | COPENHAGEN, DENMARK: Always envious? Got a non-existent social life and struggle to concentrate? All this might be down to Facebook if you believe a study showing those who go a week without using the social network feel happier than others... Read |
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 | Founded in 2007, APO Group, the leading Pan-African communications consultancy and press release distribution service |
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Newt Gingrich "Perseverance is the hard work you do after you get tired of doing the hard work you already did." |
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 | LEIGH ANDREWS This week, we find out what's really going on behind the selfie with Ross Chowles, creative strategist at The Jupiter Drawing Room Cape Town... Read |
 | LEIGH ANDREWS James Wilson, GM & VP at WE South Africa, shares some insight into the recent global rebrand and how agencies are evolving as a result of integrated communications... Read |
 | CECILIA MOHLALA There is this word - content - and it comes with many terms and conditions, yet can be misused according to how people want to use it. It can work against you, with you, or for you... Read |
 | LEIGH ANDREWS Using kids in TVCs is a bit of a bugbear for some, but it can be highly effective if done a certain way. Retroviral tells us how they innovated in two ways: With the child brand personality and the typical ad call-to-action... Read |
 | ERIK DU PLESSIS AND NEIL HIGGS Are there certain LSM groups that contribute disproportionately to big brands' market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population... Read |
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 | The Night of 1000 Drawings event will be held on Thursday, 19 November, at the Transvaal Post Office in central Johannesburg... Read |
 | To derive the best possible return on investment from digital marketing and advertising, marketers need to take an integrated approach by aligning their digital campaigns and tactics behind their wider marketing strategy... Read |
 | WPP's GroupM has acquired a majority stake in Yonder Media, one of South Africa's specialised mobile marketing agencies... Read |
 | NICKI CUNLIFFE, ISSUED BY KANTAR Millward Brown Vermeer led an unprecedented global research initiative, "Marketing2020 - Organising for Growth", which examined how over-performing organisations align marketing strategy, structure and capability to unleash business growth... Read |
 | For many people, social media platforms are now much more than a way to keep in touch with friends and family, or to find out what's hot-they are also a way to be alerted to events that could impact their lives... Read |
 | ISSUED BY MEDIA24 New Media Publishing is thrilled to announce the arrival of TABLE, a brand-new quarterly food magazine created in partnership with award-winning online retailer Yuppiechef... Read |
