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Mon 25 May 2015
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Mobile, TV, and the humans at the other end of the device

In today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. In fact, Andre Steenekamp writes that some marketers don't yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the internet... This links to the importance of enterprise driven omni-channel strategy, which Lynette Hundermark says will empower the now-mobile workforce. Thinus Ferreira delves deeper into how DSTV plans to extend the SABC news channel into Africa, with the public broadcaster's 24-hour TV news channel now available to the rest of the continent on the pay-TV platform's channel 404. Lastly, we discover [Loeries 2015] agency expectations with Hellocomputer Executive Creative Director, Simon Spreckley.
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[Loeries 2015] Agency expectations with... Hellocomputer

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