With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon. Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week. Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011. Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first...
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