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Mon 15 September 2014
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Let the creativity begin...

Today marks the beginning of Loeries Creativity Week Cape Town, and judging has begun to reveal the finalists up for awards at the ceremony this weekend. The week is filled with events with the Loeries Exhibition, a creative sponsorship workshop, the DStv Seminar of Creativity followed by the awards ceremony and some hip and happening parties at Fiction, Shimmy Beach Club and more. The Loeries also organise the Creative Future Scholarship, giving students from disadvantaged backgrounds a chance to study at a top institution. The recipient of the scholarship will be announced during the awards. Meanwhile in today's newsletter, Louise Marsland looks at the meme that took a bite out of Apple, specifically #ScarfGuy. Our reporter takes us through the evolution of the Loeries, and how today it is an open market where brands and creativity meet. Lastly, Chris Moerdyk takes a look into the massive shifts in the marketing landscape good for business. P.S. Don't forget to enter our #myofficeinafrica competition on Instagram.
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