Michael Walker takes you through the changes Google has made to Adwords - and the big implications the changes have for SA marketers. We all get ideas, right? What's more, every now and then we come up with an absolute bender that we know is a winner... and that's where the problem begins... How do you price an idea? Natasha McClymont takes you through the factors you might consider when coming up with what you reckon is a winning idea or concept. So who's your favourite sports star, sexiest bloke... favourite soapie? YOU magazine asked, and here are the YOU Spectacular 2013 winners. South Africans are second to none when it comes to entrepreneurship, so here's the latest in our thought-provoking series: In the Zone with MWEB Entrepreneur. Today we're looking at NWJ Jewellery and how it is outshining the competition. It's the story behind the story. Finally, in our ever-popular Biz Takeouts Podcast series, #66 deals with shopper marketing and radio advertising with Y&R. Please note the new timeslot. Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing) PS Take a look at the latest ads in the Ornico ad showcase.
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