Gill Moodie reckons there are no experts on Twitter or Facebook and says that social networks are so new, so vast, and developing so quickly, no one can keep up. But, as she also says, you need to be involved in social networks, because it won't pay if you don't play. Abey Mokgwatsane, CEO of Ogilvy South Africa, says there are four ways data changes business forever, and here they are ... Read his opinion piece. Radio is changing, so it's time to meet the digital radio programme directors of the future: you and your fellow listeners. Africa is a market with huge potential, and the way to reach it is via mobile - which is why you should focus your digital spend on feature phones. If brands don't embrace that, they will be wasting their money. Fetola's Anton Ressel says that by tagging a cause onto what we do simply because we think it is expected, for example by marketing a company as a 'green business', we can actually cheapen the real value in what that company produces. It all adds up, he says, to a cause-based marketing overload. Rod Baker: Content Director PS Take a look at the latest Ornico ad showcase.
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