In the latest Biz Takeouts podcast (Catch it every Thursday, 5-6pm on 2oceansVibe Radio!), warren Harding chit chats to Red & Yellow School of Logic and Magic MD John Cooney. Find out how marketing and advertising trends are affecting education in SA. What's the first thing consumers ask when faced with a marketing ploy - what's in it for me? Chemory Gunko uses Robert Cialdini's Cookie Jar experiment to explain how people imagery can create and generate positive feelings that are anchored to your brand. Thembi Msibi, CEO of the ASA, says the organisation has/is not experiencing a funding crisis, while the (MA(SA)) has warned of a "pending crisis" in terms of sustaining the ASA and the SAARF. Get both sides of the story in "Advertising Standards Authority: Crisis? What crisis?". Cyndi de Vries has had it with the "marketing relics" that are segmentation models - to the point that she finds them utterly offensive. Is segmentation a remnant of a bygone era, or is there still room for the ageing practice? It's bye-bye Heart 104.9FM for the eternal nomad, Phat Joe. He hosted his last breakfast show at last week, and is redirecting his focus to his TV show Real Goboza on SABC 1, and MTN Play Radio. Sindy Peters, Group Head: Content PS Take a look at the latest Ornico ad showcase.
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