With the raucous cry of the Vuvuzela still ringing in our ears and victory so fresh, it's no wonder most people are walking around today with these inane smiles on their faces. What a night Saturday was, one felt such pride this weekend seeing the majority of people dressed in green on Friday and Saturday, in fact right through to Sunday, flags flying high on cars and outside homes. It was a taste of things to come in 2010 and it would be great to see more marketers and advertising agencies getting in there with creative brand executions. I was somewhat disappointed at the lack of creativity in general advertising in capitalising on the fact that we were in the final and the ultimate win. We had some interesting activations such as the Steers green burger buns and Douglasdale Dairy's green 2lt bottles, but I expected a lot more. Apart from going green from Friday to today in a show of support for the Bokke, Bizcommunity.com also took the opportunity to relaunch our voting polls. Our first question, non-industry specific, but relevant given the excitement around the Rugby World Cup final, was: SA will win the world cup with a margin of, 1point to above 30 points...?. The majority voted for a 10 point winning margin for the Boks which was very close (30%); followed by 21% who thought we would win by 15 points; and 14.5% who thought it would be even closer, with a winning margin of 5 points. There was of course no room for doubt in the question as to whether we would win or not! The final score was: 15 Bokke - 6 England. (Just had to mention it again!)
Have a green-flavoured week. Louise Marsland, editor@bizcommunity.co. Marketing news: marketingnews@bizcommunity.co. Responses to this column welcomed on our blog.