Thanks to media partners Media24 and Media Hype, Bizcommunity.com will be creating a bit of a 'hype' in Margate this coming weekend at the annual Loeries Festival. Look out for our 'walking TV promoters' and make sure you let our team know what you think of Loeries and pose for a pic for our photographer! I had emails after the last Loeries from some readers asking why we focus so heavily on Loeries every year with our special ezines and focus - what about the other marketing sectors? It is because the Loeries represents the advertising orgasm after a long night of foreplay - and it does involve multiple partners! There is not one industry discipline in this sector that doesn't have something to do with promoting a brand or media type in some way or another. Over 4000 tickets have been sold for both Loerie awards nights and over 5000 industry people plus crew are expected to descend on Margate 15 - 18 September: the marketers are there to see if their brand advertising does well, the media owners are there in full force to ensure the advertising creatives keep their media top of mind when designing award winning ads and everyone else involved in the end result is there - from media planners to designers, film and production, sales, publicity, branding and many other new media and experiential promotions will be showcased. Above all it's also a lot of fun and the only place to connect with the current players, as well as the future of the industry - the students who also descend in droves. See you on the beach! Bon voyage! Louise Marsland, editor editor@bizcommunity.co