SA's brand soft power ranking down, reputation ranking up
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Thu 22 January 2026
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Cape Town launches global tourism campaign targeting New York and London

Cape Town takes its largest-ever tourism campaign to New York, London, and European cities, boosting international exposure and air connectivity...

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SA's brand soft power ranking down, reputation ranking up
South Africa has dropped two ranks from last year to 43rd for Soft Power according to the Global Soft Power Index by Brand Finance... read
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