Digitising Africa's economies
Congratulations to DDB Middle East & Africa for being crowned Network of the Year at the
African Cristal Festival advertising awards, held last week and congrats to all the winners.
To attract the attention of consumers these days, brands have to create experiences that consumers can share, says Ogilvy's chief creative officer,
Pete Case. These include experiences where the consumer is entertained or informed without overt branding. It's a new world out there for brands and they have to be innovative and embrace new technologies to stay ahead and in touch with their consumers.
In fact, Case says, if brands are doing the same things they did last year, they are already destined for failure. A strong warning indeed.
Digital adoption and the
transformation of Africa's economies through digital integration and innovation is a constant theme in recent times.
Rwanda particularly features high as striving for a model digital society.
A new
United Nations study actually lists 10 ways in which digital economies can be created in Africa.
Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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Milton Berle "If opportunity doesn't knock, build a door." Amelia Barr "It is always the simple that produces the marvelous." Robert Henri "Do whatever you do intensely." |
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