| Marketing & Media Africa | Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote D'Ivoire, Djibouti, DR Congo, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, R Congo, Reunion, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, The Gambia , Togo, Tunisia, Uganda, Zambia, Zimbabwe |
|
Purpose-driven brands are breakthrough brandsThere were two sets of content I worked on this week that were so inspiring: the 'Breakthrough Brands' report from Interbrand; and Bizcommunity.com's Focus on CSI trend report. Both talk to the value of purpose-driven, authentic brands that touch the consumer. In 'Interbrand identifies the global 'Breakthrough Brands' disrupting markets', two African brands: Kenya's M-Pesa and South Africa's Tuluntulu, were identified as breakthrough brands among a host of other global brands that are the next generation of brands to disrupt and shape the market. The most important attributes of the breakthrough brands is their agility, ability to leverage technology, handle change, as well as balance innovation with core values. In my #Trending column, 'What does it take to be a "breakthrough" brand?, one of the specific characteristics for success mentioned, is the fact that they are purpose-driven brands. They are brands that produce meaningful narratives, based on their purpose which is part of their "DNA" - they don't just measure success in terms of market share or profits, but their values and connection to their customers. This of course all ties in with purpose-driven marketing and corporate social responsibility and investment, as outlined by the contributors to our Focus on CSI trend report which we have been publishing over the past week, into this week. It highlights that sustainable brands grow faster because customers do reward brands that demonstrate values aligned to theirs. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Louise Marsland] Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand... read
|
|  | [Louise Marsland] Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature... read
|
|
| |  | Peter Cowan The key to any sustainability programme is just that - that it is sustainable; and has a long term view of sustainability or the company's long term survival, says Peter Cowan, Unilever chairman... read | |  | There is no trade-off between business and sustainability, according to Unilever, which launched its Sustainable Living Plan, five years ago... read | |
|
|
 | Michael Baretta It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent... read | |  | The Ipsos Affluent Survey Africa maps the behaviour and media consumption of individuals within the top 15% in terms of income across seven African countries... read | |
|
|
 | Harsha Prag Unlike previous generations, where a brand's role was very much focussed on helping consumers express themselves or gain social credibility, millennials are looking for brands to help them bring meaning to their lives... read | |
|  | Leigh Andrews Currently portfolio manager of digital marketing at Vodacom, Jeanine Ferreira lets us in on her female career inspiration as well as the importance of creating alternative digital solutions for international needs... read | |
Read more
| |  | The UK's Minister for Africa, Tobias Ellwood, pledges continued support to the African Continent... read | |  | Jason Reid Imagine a first time luxury car-buyer deciding between Audi and BMW. In the past, the buyer would visit showrooms, take test drives, and sift through glossy manuals... read | |
|
|
 | The economy of Ghana is losing some GHC4.6 billion (US$2.6 billion, or 6.4 percent of GDP) a year to the effects of child undernutrition... read | |  | 'Next Generation Youth Voices Tanzania' is a research study by the British Council to uncover the attitudes and aspirations of Tanzania's young population... read | |
|
|
 | The Egyptian wine industry strives to win over international wine connoisseurs... read | |  | NAIROBI, KENYA: Forty Chinese and Taiwanese nationals held in custody since December 2014 were acquitted of running a cybercrime cell from an upmarket Nairobi suburb on Friday and will be deported... read | |  | The Ipsos Affluent Survey Africa, out late last week, places CNN as the biggest international media brand amongst affluent audiences across Africa. read | |  | WFP's Share the Meal app fundraises for school children affected by El Niño drought in Malawi... read | |  | Celebrities endorsed a UNIC Lagos campaign which took to the streets to highlight climate change issues in Nigeria... read | |  | The Pan African Media Research Organisation (PAMRO) conference takes place 21-24 August 2016, at Elephant Hills Resort in Victoria Falls Zimbabwe... read | |  | Charles Mburugu Recent research has shown that less than 50% of new businesses survive beyond their fifth year, as today's business world is more dynamic and competitive than ever... read | |  | Pokémon Go launched at the start of July, but businesses should not be obsessing about catching elusive cartoon figures, instead they should be focusing on how to 'catch' and keep customers by using this game... read | |  | Instagram on Tuesday put its own spin on a key Snapchat feature by letting users post "Stories" that eventually vanish from the Facebook-owned photo- and video-sharing application... read | |  | Wanda Matandela Local content is increasingly influencing the nature of box offices around the world and is likely to measurably drive how cinema and content converge for at least the medium term... read | |  | Etisalat, in partnership with O.A. Bella Resources, has empowered 100 individuals with basic life skills and basic equipment to help them maximise their start-up potential... read | |  | Despite current global economic woes, the Africa continent still possesses attractive opportunities for the global market... read | |  | International Pay TV broadcaster, African Movie Channel, has launched its second channel, AMC Series, on Azam Pay TV's television platform... read | |  | New report seeks to unlock private sector potential in Africa by addressing constraints... read | |  | Currently, more than 60% of individuals in sub-Saharan Africa have access to a mobile phone... read | |  | M-Pesa pioneer; Dr Nick Hughes will deliver the keynote speech at the third Digital Impact Awards Africa, in Kampala, Uganda on 17 August 2016... read | |  | The ringleader behind a global network responsible for thousands of online scams, has been arrested in Nigeria... read | |  | South Africa's first locally produced smartphone is set to make significant strides in the local technology industry, and it boasts more security than other popular smartphones... read | |  | Vodacom plans to expand its video-on-demand (VOD) service, Video Play, to the African continent... read | |  | Issued by Maxim Festival Noah's Ark Communications (Nigeria) MD/COO Lanre Adisa has been appointed as the Regional Jury Head for the Film, OOH, Radio and Print categories at the Maxim Festival, taking place in Ghana on 23-25 November... read | |  | Johan Hanekom Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries... read | |  | While trading conditions may be less than favourable, airlines around the world are positioning themselves to be more competitive and cost effective... read | |  | Air accidents in Africa account for roughly 20% of the worldwide total even though the continent has just 3% of global air traffic... read | |  | Mike Saunders In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly... read | |  | Inge West Investment solutions presents its fourth annual global survey on responsible investing... read | |  | The race is on to establish the next generation of mobile networks. Each generational change in wireless networks has been prompted by a different force... read | |
| | | | | | | |
| Vince Lombardi "It's not whether you get knocked down, it's whether you get up." John Muir "The power of imagination makes us infinite" Eleanor Roosevelt "The future belongs to those who believe in the beauty of their dreams." |
More quotes Submit a Quote | |
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
|
|  Twitter |
|
|
