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[2012 trends] The year of the phoenix

Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action.

By Joanna Oosthuizen 26 Jan 2012 12:37

Is our knowledge of branding real or misleading?

The days of treating a brand in the industrial revolution scale - sharing of voice, mind and market and putting interruptive ads wherever people read newspapers, listen to the radio or watch TV, among others - are over, thanks to the Internet, Pike | New Marketing and Digital Academy founder Walter Pike said last week at Tony Koenderman's Brainstorm in Sandton, Johannesburg. [presentation]

By Issa Sikiti da Silva 26 Oct 2010 10:04

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