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Franklin Ozekhome | MyBiz Profile | Bizcommunity

Franklin Ozekhome is a strategic planner, trendspotter and student of culture and brands. He is the chief strategy officer at Identiture, a New York-based sensory branding and future design firm that offers business intelligence, strategic planning and sensory mapping services to small businesses. Follow his rants on Twitter @donniefranklin or contact him at www.franklinozekhome.com.
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Oliver Twist
[Franklin Ozekhome] The ever-bubbling Nigerian music industry has once again being set ablaze by Don Jazzy and his Mo'Hits crew who recently engineered an online viral campaign via YouTube.
Posted 1 year ago | Like
Design that matters: internal work spaces
[Franklin Ozekhome] At the recent design mind Salon in Amsterdam, Microsoft researcher and computer scientist Bill Buxton said: “Great design doesn’t stem from a singular designer or a great design department, but from the entire culture of the company.” An interesting example he cited was about Steve Jobs return to Apple as it experienced its worst downturn in the 90s.
Posted 2 years ago | Like
The virtual agency
[Franklin Ozekhome] During the past year, I have been fortunate to meet with some of the most brilliant men and women in the topsy-turvy world of advertising. Especially interesting are the one-on-one chats I usually have with agency principals, creative directors, and small business owners, who have gone on to set up their own companies after experiencing the "hallowed" halls of major advertising firms.
Posted 2 years ago | Like
The mad world of advertising
[Franklin Ozekhome] Some people say they love advertising because of the ads they see on television, billboards and YouTube videos that generate mad buzz. Others see the glamorous side of the ad world – TV production shoots with models, launch parties with celebrities, Cannes Lions Festival showstoppers, and exclusive dinners at upscale restaurants with clients.
Posted 2 years ago | Like
What digital planning is not

[Franklin Ozekhome] A few days ago, I was chatting with a former colleague in San Francisco, California - he works in the planning department of a prominent advertising agency in Lagos, and was vacationing in the US for the summer. Naturally, our gist had revolved around current events and trends in the Nigerian media and advertising industry, especially given the country's poor representation at the recently concluded 57th Cannes Lions International Advertising Festival.

Posted 2 years ago | Like
Prospecting new business in 2010
[Franklin Ozekhome] These are the key takeouts from the Mirren New Business Conference, held at the Digital Sandbox, New York, in April 2010.
Posted 3 years ago | Like
Fela Kuti and Maxploitation of Afrobeat Music

[Franklin Ozekhome] “I no be gentleman at all o! [Chorus] I be Africa man original

Posted 3 years ago | Like
Romancing new business ops
[Franklin Ozekhome] Eight weeks ago: I walked across the street to join Brandi (Brandi Taylor aka "BT" is the director, Digital+Concept at our agency - Identiture based in New York, US) at Dosi Caffeé. It was lunchtime, and I craved black coffee and a bagel. Brandi was the head of Digital+Concept at the agency, situated directly opposite Dosi. We had broached the conference issue in the morning, but had not yet decided on anything
Posted 3 years ago | Like
Small agency vs. big agency
[Franklin Ozekhome] In the marketing communications industry, small agencies across the globe usually encounter a common threat: the power and influence of big brother.
Posted 3 years ago | Like
Nigerian case study: Netflix vs. Alaba Market

[Franklin Ozekhome] Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops.

Posted 3 years ago | Like

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