[Rolf Akermann] Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
2 Nov 2012 06:30
[Chris Gotz] Sometime in 1998 I found myself sitting on the roof of a bar in Rocky Street in Yeoville, Joburg. Perched on beer crates, my art director and I were surrounded by a large ring of people. They were distinctly unhappy. Not a malevolent, nasty kind of unhappy, but grumpy nonetheless.
17 Sep 2012 09:18
[Vanita 'Bezi Phiri] I've been exposed to a myriad of advertising campaigns that are inspiring in terms of creativity, but essentially poor in selling the product they're advertising. It explains why ad agencies lose accounts that have won them prestigious awards. A lot of ads may get the audience's attention, and perhaps even entertain them, yet they fail to drive them as consumers: the worst example being clever ads whose products the audience forgets.
28 Aug 2012 05:16
[Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view.
16 Jan 2012 15:35
[Thomas Kolster] Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times?
12 Jan 2012 14:52
[Karen Ashwin] Thanks to the human race's preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events come at a price.
12 Jan 2012 12:24
[Anton Crone] Knowing that I love travel writing, a friend, chef Bruce Robertson, invited me on a boat trip to Camps Bay. He and a hotel were entertaining the writer, Paul Theroux. Naturally I dropped everything.
8 Dec 2011 12:12[Anton Crone] There seem to be two prominent paths in advertising. Where they cross, as with many junctions in life, one can find magic. But one can also find
conflict and this might be the reason we often avoid these junctions and carry on our ways.
31 Oct 2011 11:07 
[Dave Nemeth] Although the future may be very uncertain, what we do know is that new ideas and creative innovation is what will see companies taking the lead and increasing market share.
20 Apr 2011 14:58
ISTANBUL, TURKEY: Here's a conference with a difference... There will be presentations, of course - but there will also be the sound of a violin in the Congress Hall of Conrad Hotel in Istanbul during the Intercontinental Advertising CUP and Creative Summit this month.
1 Mar 2011 09:33
[Lana Hindmarch] With the power of visual communication becoming increasingly acknowledged, its scope is getting broader every day. Here are the 11 trends that I believe will have the most significant impact on industry in 2011.
24 Jan 2011 14:34
[Tracey Williams] 2010 was all about the FIFA World Cup, so 2011 will be about brands re-establishing themselves and promoting themselves by their own intrinsic qualities. In post-production, it is becoming less about the tools (as that outdates itself so quickly) and more about the talent, service and delivery.
21 Jan 2011 10:49
[Gary King] Here are various trends we can expect and some that we are currently seeing on the commercials industry front, from budgets and brands to collaboration and technology. There have been many challenges on this front, but the future of the industry is positive.
20 Jan 2011 14:06
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia