"Advertising, to be successful, must be truthful or it ceases to be read or believed, and at that point it ceases to be advertising. ( via Warc)" William A Marsteller |
"Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ( via Quote Garden)" Will Rogers |
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. (via QuoteGarden)" David Ogilvy |
"We've got to know what we've got a choice of. This is the function of advertising. (via Adland.tv)" Tom Dillon |
"Advertising sure brings quick results--last week I advertised for a night watchman--the same night my safe was robbed. (via Adland.tv)" Anonymous |
"I think that I shall never see an ad so lovely as a tree. But if a tree you have to sell, it takes an ad to do that well. (via Texas advertising and public relations)" Jef I. Richards |
"Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising. (via Direct Creative)" Andrew Hacker |
"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. (via Direct Creative)" David Ogilvy |
"I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. (via Direct Creative)" David Ogilvy |
"The next time you're in a meeting, look around and identify the yes-butters, the not-knowers, and the why-notters. Why-notters move the world. (via Adland.tv)" Louise Pierson |
"A viewer who skips the advertising is the moral equivalent of a shoplifter. (via Brainy Quote)" Nicholas Johnson |
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' (via Glowing Embers)" Jef I. Richards |
"Advertising may be described as the science of arresting the human intelligence long enough to get money from it. (via Glowing Embers)" Stephen Leacoc |
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach |
"You don't concentrate on risks. You concentrate on results." Chuck Yeager |
"There is no failure except the failure of trying." Elbert Hubbard |
"I can give you a six-word formula for success: "Think things through - then follow through." Edward Rickenbacker |
"When you do the common things in life in an uncommon way, you will command the attention of the world." George Washington Carver |
"Enthusiasm finds the opportunities, and energy makes the most of them." Henry Hoskins |
"Ability may take you to the top, but it takes character to keep you there." John Wooden |
"The skill of writing is to create a context in which other people can think." Edwin Schlossberg |
"By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day." Robert Frost |
"A magazine is simply a device to induce people to read advertising." James Collins |
"Great minds discuss ideas. Average minds discuss events. Small minds discuss people." Eleanor Roosevelt |
"No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required, that determines the greatness of ultimate distinction." Charles Francis Adams |
"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it." Dale Carnegie |
"Success is sweet and sweeter if long delayed and gotten through many struggles and defeats." Amos Bronson Alcott |
"The secret to creativity is knowing how to hide your sources." Albert Einstein |
"It is easier to do a job right than to explain why you didn't." Martin Van Buren |
"A person who knows how to laugh at himself will never ceased to be amused." Shirley Maclaine |