After completing a BA degree in English, Steve Whitford began working as a journalist. Having acquired a good understanding of technology Steve went freelance and began doing media relations for SMEs and writing retainers at several PR companies. He is now director of Intrinsic Media, which specialises in content generation, copy writing and Internet strategy. Email and follow him on Twitter at @stevewhit.
After completing a BA degree in English at the University of Natal, Pietermaritzburg, Steve began his working life as a journalist. His experience as deputy editor of the student newspaper helped him secure his first job at the South African Press Association (SAPA), where he honed his trade as a journalist and acquired the business-critical skill of drinking exorbitant amounts of filter coffee while doing late-night shift work.
Subsequent to this baptism of caffeine, he spent time first in financial journalism and then moved into technology writing for ITWeb, where he covered primarily black economic empowerment and mobile technology.
Having acquired a good understanding of technology he went freelance, writing for the likes of Brainstorm (part of the ITWeb stable) and consulting to First Tuesday. He has also conducted research in partnership with the doyen of Internet (and urban legend) writing in South Africa, Arthur Goldstuck. Arthur is MD of World Wide Worx.
While freelancing he began doing media relations for a number of small-to-medium enterprises and went onto writing retainers at several PR companies, working on accounts such as Sentech and Softline Pastel.
From there, Intrinsic Media employed several more people and branched out and began building portals for companies such as the Johannesburg Centre for Software Engineering, Soul City and Telkom Do Gaming.
The service offering has expanded to include website strategy, website development and any kind of content generation/copy writing, as well as assisting companies with their social media strategy.
[Steve Whitford] I used to hate Twitter. What a monumental waste of time. Facebook was marginally better because I knew the people, but, gosh, people could share such rubbish. That's all started to change in recent times. Finally, people are cottoning on to the five Ws and H principle when using social media and it's really giving the Internet impetuous as a communications tool.