Laricia Smit PRP is the public relations officer for the Public Relations Institute of Southern Africa (PRISA) responsible for the public relations programme and media relations campaign as well as the planning and development of continuing professional development workshops. She has been with the Institute since 1995.
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Exhibitions - a public relations tool

Many companies find themselves participating in exhibitions without realising what it is they want to achieve. Exhibitions can produce excellent results for an organisation if the public relations practitioner makes use of all the opportunities they present.

By Laricia Smit 29 Jul 2002

Opportunities Await in Public Relations

Public relations has become more sophisticated and demanding. It is one of the most fulfilling and exciting careers, and the industry has grown tremendously over the past 10 years.

By Laricia Smit 26 Apr 2002

Media management – getting it right!

Getting the right information to the right media person is fundamental for every public relations practitioner. We all know that media relations is about building relationships to deliver your message. Just as any relationship, working with the media requires long-term planning and understanding your target audiences.

By Laricia Smit 25 Mar 2002

Internal Communication - Exploring the 5Ws and H in developing a people centred approach

Internal communication is the process through which organisations share information, build commitment and manage change. Internal communication can include oral, group interaction, one-on-one, visual and electronic media. Every organisation is unique and its communication will depend on who is communicated with, about what, why, where, when and how.

By Laricia Smit 4 Feb 2002

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