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Keith Fenner

Senior Vice President at Sage
Location:Johannesburg, South Africa
How to use social media to help generate sales

Sales, at its essence, is all about connecting with people and building relationships. The rise of social media brings a new dynamic to the sales environment of any organisation, and those wanting to be part of a new generation of industry leaders should invest in Social CRM.

By Keith Fenner 15 Jul 2013 14:00

The benefits of a good CRM programme

In the face of shrinking pipelines and declines in profitability, the uptake of customer care tools is consistently increasing. Managing multiple channels of communication such as email, faxes, SMSs and voice recognition software could however be tricky.

By Keith Fenner 12 Sep 2012 08:02