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Gavin Etheridge

Director of Epic Communications
Location:Cape Town, South Africa


    Gavin Etheridge is Director of Epic Communications, which is based in Cape Town and is reputed to be South Africa's largest independent public relations and strategic communications agency. Visit for more information.
    Ungainly T20 cheerleaders prove the devil really is in the detail

    So what was the lasting impression amongst viewers of Sri Lanka's hosting of the ICC World T20 - the first global cricket tournament to take place solely in that country in a decade? That South Africa is not the only host nation capable of 'choking'? That West Indies cricket is about to enjoy a revival? No, it was that the tournament's cheerleaders were unprofessional and a "disgraceful eyesore".

    By Gavin Etheridge 24 Oct 2012 16:02

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