It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...
By Chris Roper 4 Aug 2015 14:00
A rose by any other name would smell as sweet, as Shakespeare used to say in the days before he became famous and didn't have to work so hard to pick up girls in taverns. But a magazine by any other name smells bad, mainly because it's difficult to sell advertising if you haven't got an independently audited circulation figure from the Audit Bureau of Circulations, or ABC.
By Chris Roper 3 Jun 2009 12:09
The appointment of Nic Dawes to the helm of South Africa's flagship investigative weekly, the Mail & Guardian, is an important marker for those of us who would love to see South African print newspapers survive and flourish in an online age.
By Chris Roper 3 Apr 2009 12:09
Man, you gotta love the new American Swiss billboard on the N1 in Cape Town, and on whatever that road is that takes you to OR Tambo in Joburg. It's a pic of a ring or something, with the words "Pimp your Bride". Fantastic. At last, we have a company that's taking the downturn in the economy seriously, and looking after the consumer.
By Chris Roper 28 Oct 2008 09:06