Enterprise IG, the global brand agency, today announced the following appointments:
Dave Allen, Worldwide CEO Enterprise IG, comments: "These key appointments represent an important new step in the development of Enterprise IG as we position the company for growth. We are seeing a distinct change taking place in the way our clients buy brand and identity design services. Increasingly our clients are seeking to have a partner that works with them centrally but at the same time works within their local markets adapting the global thinking to work around their network.
"This global local partnership is something we haven't seen before. Up until recently we were the partner of the CEO or global marketing team, on the ground implementation was very much done by the local marketing team. We think this change has been driven by two factors. Firstly, the desire of the major brand owners to get the brand right in as many markets as possible and secondly by increasing cost pressures. The old model, of every market being allowed to adapt central policy on the basis of it won't work here, looks increasingly fragile."
He adds, "we are therefore strengthening our ability to co-ordinate our core skills of Brand Strategy, Design and Engagement by putting into place a structure that will significantly improve our ability to work across the major markets."
