The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier. Marketers are actively looking to market their brands on the continent, yet very few are investing time and effort into the continent to really understand it; even less into its social media habits.
By Danette Breitenbach 12 Sep 2013 14:57
Millward Brown enters next phase of its mobile research strategy across Africa and the Middle East
Issued by Millward Brown 5 Sep 2013 23:48
Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission.
By Danette Breitenbach 5 Sep 2013 05:42
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
By HKLM Exco Team 31 Jan 2013 12:33
Mobile users in Morocco continued their upward push through 2011, with the number of users rising 14.29% to 36.55 million. According to the report from the country's national telecom regulator ANRT, the result is a 113.57% penetration rate.
30 Jan 2012 11:03
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Telecoms service provider revenues grew by 4% in 2010 to reach $1.85 trillion, driven by strong growth in the mobile market in the BRIC (Brazil, Russia, India and China) economies, according to new figures from Ovum.
17 May 2011 14:50
So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
By Adene van der Walt 18 Jan 2011 15:13
The ICT sector is one of the fastest growing on the African continent. Fueled by heavy investments, telecommunication infrastructures have improved drastically. Over the past five years, Africans have embraced ICT innovations fast especially in the mobile telecommunications and in the IT segments.
By Sylvain Béletre & Russell Southwood 14 Jan 2011 08:13
Attracting more subscribersplus the weakness of its home-country's currency against the Nigerian niara has boosted MTN profits by 75%.
By Walter Wafula 31 Aug 2007 12:49
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