Most read Marketing and Media news in South Africa

Western Cape Government video from FCB Cape Town goes viral

A video created by FCB Cape Town for the Western Cape Government as part of its #ItCanWait campaign has gone viral and is attracting comments and shares from around the world.

Issued by FCB Africa 1 day ago

Ireland Davenport responds to ACA's statement on its suspension of its membership

Ireland Davenport (ID) has taken note of a statement sent out by the industry regulator, the Association of Communications and Advertising (ACA), confirming its decision to suspend our ACA membership for a period of twelve months following ID's participation in a pitch to secure the Telkom account.

Issued by Ireland/Davenport 1 day ago

Mall of Africa to host Mercedes-Benz Fashion Week Joburg 2017

African Fashion International (AFI), owner and operator of the two Fashion Week platforms - Mercedes-Benz Fashion Week Joburg (MBFWJ) and Mercedes-Benz Fashion Week Cape Town (MBFWCT), has announced Mall of Africa as the new official venue for MBFWJ'17 Spring/Summer.

2 days ago

Abey Mokgwatsane on what's next after Ogilvy SA

Ogilvy & Mather (O&M) South Africa announced on Friday, 7 July 2017 that chief executive officer Abey Mokgwatsane resigned and that he will be leaving the company at the end of September to join Vodacom as its new managing executive for brand and communications.

By Juanita Pienaar 2 days ago

Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways' spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.

2 days ago

Facebook Messenger's golden opportunities for retailers

Facebook Messenger offers some exciting options for marketers and, judging by the extensive coverage the product received at F8 back in April, it seems Facebook knows it.

By Megan Hollis 2 days ago

The new normal

My ramblings about ego must be getting really quite curious, but as I do my best to understand the importance of ego in advertising and as long as you all continue to email me with your opinion and thoughts, I'm going to continue to share my findings with you. This is becoming a conversation of agency practice and personal exploration.

By Dale Ferreira 3 days ago

Marketing in a recession and beyond

Through my company's membership of the Ehrenburg Bass Institute (EBI) for marketing science, the company has access to consumer behaviour tracked from way before, during and post the previous recession, and that data has revealed very clear shopper insights. One of the biggest lessons I've learned is just how habitual consumers are.

By Gill Randall 3 days ago

Consumers will abandon brands that don't provide a flawless customer experience

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.

3 days ago

Exploring Rémy Martin's Eau-de-Vie

Nearing the end of a long week, I was delighted to accept an invitation to an exclusive Rémy Martin tasting at the new luxury Silo Hotel at the Waterfront on 6 July 2017. A fitting, intimate get-together to ease into the weekend. I decided to take my husband along since he has the better palate between the two of us. Brand ambassador Vusa Zaya was our host for the evening and we were pleased with the warm welcome when we arrived at the Silo Hotel's library, a quiet and elegant section of the hotel where the tasting was being held.

By Juanita Pienaar 3 days ago

#OrchidsandOnions: Share generously... but not with the idiot on the moon orbiting Planet Out of Touch

According to the latest TV ad for Mugg & Bean, every day we share five billion things online. There is no indication of who this “we” is. If it is South Africans, then we each share an average of 100 bits of information a day. That sounds way too high.

By Brendan Seery 3 days ago

ACA suspends member agencies

The Association for Communication and Advertising (ACA) has exercised its rights in accordance with its MOI and the process laid down in the ACA's Internal Enquiry Framework, after it found its member agencies DDB South Africa, Ireland-Davenport and Wunderman guilty of transgressing its Code of Conduct governing tenders and pitches.

17 Jul 2017

ACA announces new board

The Association for Communication and Advertising (ACA) held its 70th AGM on Wednesday, 5 July 2017 at the AAA School of Advertising campus in Johannesburg, electing its new board of directors for 2017/2018.

17 Jul 2017

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