© Lane Erickson – 123RF.com
AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 16 hours ago

© Vladimir Yudin – 123RF.com
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity.

By mike broom 22 hours ago

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries.

By Terry Murphy 29 Apr 2016

Sometimes you need to put your head in the clouds.
[Behind the Loeries] with... Suhana Gordhan

In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board.

By Leigh Andrews 29 Apr 2016

© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.

By Tokiso Molefe 28 Apr 2016

© Scanrail – 123RF.com
Creative Circle releases 2015 agency rankings

The Creative Circle has released its official 2015 agency rankings for group and individual. The results are as follows...

28 Apr 2016

Nigel Pierce, Dan Corder and Sherlin Barends.
New Good Hope FM line-up from May

Good Hope FM has announced a new line-up from Monday, 2 May 2016. In response to its listeners' earlier travelling routines, the 'Breakfast Show' will kick off an hour earlier at 5am and will be presented by Good Hope FM personality, Nigel Pierce, until 8am.

28 Apr 2016

World-class partnership, world-class results
World-class partnership, world-class results

High-ticket advertising agency AdMakers and the Red & Yellow School of Logic and Magic, have teamed up once again to groom and nurture young talent, thereby facilitating the flow of skilled and work-ready personnel into the marketing and advertising industry.

Issued by AdMakers 28 Apr 2016

Closing date for MultiChoice Media Breakthrough Innovation Challenge extended
Closing date for MultiChoice Media Breakthrough Innovation Challenge extended

The closing date for entries into MultiChoice Media Breakthrough Innovation Challenge has been extended to 28 and 29 April 2016 for venue recordings and 2 May 2016 for online submissions.

28 Apr 2016

Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015 - Millward Brown
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.

Issued by Millward Brown 28 Apr 2016

Biedalak and Jankowiak © Bryan Brown
English teaching film from Poland beats Game of Thrones at NYF

Olive Green, a film-based course of English, designed by the SuperMemo World publishing house from Poznan in Poland, was awarded a Gold World Medal at the New York Festivals World's Best TV and Film. Competing in the Entertainment category, it triumphed over a production based on Game of Thrones by HBO Home Entertainment.

28 Apr 2016

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of sales and distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016