Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:
Nicole Biondi 1 day ago
Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Egg Films 2 days ago
The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients, including KFC's first Grand Prix.
Ogilvy & Mather 2 days ago
24 women and men, as part of the Mars One project, will soon be selected from the current shortlist of 100 candidates to begin training full-time for a one-way mission to Mars. Set for 2026, South Africa's Adriana Marais, who made it through the third round of the selection process, is eager to pack her bags for the Red Planet.
Sindy Peters 2 days ago
The 2016 version of Cannes Lions' Festival of Creativity has come to a close, with South African agencies roaring with pride at their 61 awards received.
3 days ago
Live from the Cannes Lions Festival of Creativity, Ann Nurock spoke with FCB Worldwide CEO Carter Murray, about the group's showing at this year's awards. He focused on culture particularly and pointed out that it's much more than a byproduct or a corporate word.
Ann Nurock 3 days ago
Brazil recently amended its 2009 Olympic Act to protect official event sponsors from ambush marketers. The changes took effect on May 10, 2016, ahead of the Rio 2016 Games.
24 Jun 2016
When David Droga, possibly the most creatively awarded person in the world takes to the stage, people listen. When accompanied by Kevin Plank, founder and CEO of his client Under Armour at the Cannes Lions Festival of Creativity, people positively flocked to hear their story.
Ann Nurock 24 Jun 2016
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do genuinely believe that Facebook is one of the most amazing and powerful media vehicles out there, and I often wonder why it doesn't get taken as seriously as it should.
Richard Lord 23 Jun 2016
Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London earlier this week.
23 Jun 2016
If ever there was a title for a talk that didn't live up to its name it was this one at the Cannes Lions Festival of Creativity by Glenn Cole, John Boiler and Matt Jarvis of 72andSunny, the LA-headquartered creative agency that has offices in New York and Amsterdam...
Ann Nurock 23 Jun 2016