Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
The winners of the 2013 customer survey, Product of the Year (POY), have been announced, following the Nielsen survey of 5000 South African households.
11 Mar 2014 11:19
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to help their brands thrive in this always-evolving environment. Here are four trends I'm expecting to shape the marketing and communications world over the next year or so.
By Diane Charton 11 Mar 2014 08:43
This week we help a jobseeker improve his jobseeking abilities with advice on the application process, job portals to look at, and the interview stage.
By Juliette Attwell 10 Mar 2014 09:49
Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month‚ with plans to eventually create a new global internet‚ media and digital group cited as the most likely reason for his decision.
By Maarten Mittner 10 Mar 2014 09:24
Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart. They became household names and, for the rest of their lives, everywhere they go, people they don't know will probably link them back to this one event and know more about them than they would want known.
By Anton Harber 10 Mar 2014 07:01
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
Yolisa Phahle has been promoted to CEO of M-Net South Africa, as from 1 April 2014. She is currently the director for local interest channels at M-Net.
7 Mar 2014 09:09
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Winning the right to broadcast the Oscar Pistorius trial came with clearly defined restrictions, one of which prevented the media from showing the faces or publishing photographs of witnesses who had not consented to being filmed.
By Sulaiman Philip 6 Mar 2014 08:23
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Receive free email newsletter
Tell a friend about us