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DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

Naspers deal derailed after Caxton request
Naspers deal derailed after Caxton request

Caxton, which was berated on Friday for derailing the merger of competitors Media24 and Paarl Media, may have given the competition authorities "even more reason" to investigate Media24 parent company Naspers's shareholding structure.

25 Aug 2014 13:38

The power of storytelling in advertising - The Mouse that Roared
The power of storytelling in advertising

Some people believe there are only seven distinct storylines - overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy and rebirth - from which all stories are written. Others, like Georges Polti, believe there are as many as thirty six dramatic situations.

By Kevin Kleynhans, Issued by The Mouse that Roared 25 Aug 2014 10:17

Print circulation data shows disturbing trends
Print circulation data shows disturbing trends

Publishers of newspapers and magazines have been bleeding, and are taking desperate measures to cling on to their share of a shrinking market.

By Linda Ensor 25 Aug 2014 06:29

Sid Peimer
There's no such thing as a strategic plan

'Strategic' and 'Plan' are two different concepts. A strategy is what we need to do to get from A to B (and deciding on what point B actually is). The plan is more specific and tells us how we will get to point B (the details).

By Sid Peimer 25 Aug 2014 05:08

Media24 / Paarl Media: transaction collapsed
Media24 / Paarl Media: transaction collapsed

Lambert Retief, Non-executive Chairman at Paarl Media, has issued the following statement...

22 Aug 2014 12:53

Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed that 93% of leading brands use Facebook, 79% use Twitter, 58% use YouTube, 46% use LinkedIn and 28% use Pinterest. Their research also included an analysis of South Africa's leading 50 brands, which showed that each of these brands have an average of 58,000 Facebook fans and 12,785 Twitter followers.

By Stephen Sandmann 22 Aug 2014 10:48

Internship portal helps students, graduates find employers
Internship portal helps students, graduates find employers

There is a particularly desperate need to find work for more than 600,000 unemployed graduates in South Africa; 25% of the country is unemployed and 70% of people under the age of 35 are not working.

22 Aug 2014 09:08

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or is it the bane of youth to be misunderstood until they are old enough to do the 'misunderstanding'?

By Louise Marsland 22 Aug 2014 06:08

Hlaudi has Faith
Hlaudi has Faith

NEWSWATCH: Communications Minister Faith Muthambi has sung the SABC's COO's praises, reports Times Live, and the 'Generations' saga has got people hot under the collar, reports Mail & Guardian.

21 Aug 2014 10:25

Chemory Gunko
There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either.

By Chemory Gunko 21 Aug 2014 08:25

Harry Herber
Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa.

By Harry Herber 21 Aug 2014 07:34