"Video ad revenue will increase."
By Gustav Goosen 26 Jan 2015 09:05
![[Trends 2015] We need more magical thinking](http://cdn.biz-file.com/c/1501/249213.jpg)
"This will be the year of survival of the most innovative." - Xolisa Dyeshana, ECD, Joe Public
By Xolisa Dyeshana 23 Jan 2015 08:30
![[Behind the Selfie] with... Ian Bredenkamp](http://cdn.biz-file.com/c/1501/252213.jpg)
This week, we find out what's really going on behind the selfie with Ian Bredenkamp, MD of IBMedia and presenter on KFM and Cape Talk...
21 Jan 2015 14:00
Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...
By Andrea Mitchell 21 Jan 2015 05:10
![[Trends 2015] The year of transformation](http://cdn.biz-file.com/c/1501/249158.jpg)
"The biggest thing we get asked (by clients) is, 'where are the black creatives?'" - Abey Mokgwatsane, CEO, O&M SA.
By Abey Mokgwatsane 20 Jan 2015 08:20
Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...
By Walter Pike 20 Jan 2015 08:18
![[Trends 2015] TREND: The experience brand](http://cdn.biz-file.com/c/1501/250348.jpg)
"Instantly accessible information, globalisation and social media have accelerated the pace of trends exponentially." - Lucie Greene, worldwide director of JWTIntelligence
20 Jan 2015 08:10
"Successful brand activities need to be based on powerful, authentic consumer insights."
By Adene van der Walt 19 Jan 2015 10:40
A new year brings a new set of opportunities, but only if you're prepared to identify where they live and have the tools to grab them. Are you ready?
Issued by GetSmarter 19 Jan 2015 09:30
"The kids play in dark marketing spaces."
By Mike Sharman 19 Jan 2015 09:24
On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country...
By Stuart Thomas 19 Jan 2015 09:18
From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.
By Bradley Maseko 19 Jan 2015 08:40
South Africa
