#Trending: Can you do the SONA?
#Trending: Can you do the SONA?

From a new song and dance from the EFF, to marketing memes and new social media records, #SONA2016 was a riot - thankfully only figuratively speaking, this year.

By Louise Marsland

©Sergey Nivens via 123RF
Why Cell C is fighting for unregulated OTT services

Founded in 2001, seven years after its two biggest competitors, Cell C is still largely a new kid on the block. However, in its stand against the regulation of OTT services like Whatsapp, it has drawn a line in the sand, with Vodacom and MTN on one side and itself, OTTs and the South African consumer on the other. To understand why it makes perfect sense for Cell C to do this, you have to understand the industry that it is operating in.

By Stuart Lewis

Pixabay
Five simple Instagram marketing ideas

Instagram is all about pictures. Models, gourmet businesses and a few others have taken advantage of this visual-inspired social media platform to grow their brands.

By Adeniyi Ogunfowoke

African Genius scholarship recipients announced - UCT Graduate School of Business
African Genius scholarship recipients announced

The MTN Solution Space at the UCT GSB announces the class of 2016

Issued by UCT Graduate School of Business

Wearables in the workplace
Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace - the positives include flexible working hours, fitness incentives, lower health insurance premiums and free health screening/annual health check, but wat about the negatives? Such as sharing your data with your employer?

By Danette Breitenbach

This is not a layout mistake. Mitchell says: "I look much more Asian upside down."
#DesignMonth [Behind the Selfie] with... Sarah Mitchell

This week, we find out what's really going on behind the selfie with Sarah Mitchell - junior designer at Gorilla, former Vega School of Brand Leadership Durban Campus student, and student of the year at the 2015 Financial Mail Annual AdFocus Awards.

By Leigh Andrews

FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls' - FCB Africa
FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls'

There are certain things men don't like to talk about: their favourite team losing, when they last cried during a movie, and their balls.

Issued by FCB Africa

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers.

By Dave Nemeth

#Trending: Brands that won the Super Bowl
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game played in between the ads and half time music extravaganza on Sunday, 7 February 2016!

By Louise Marsland

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer

The future of marketing in 2016: Hot trends and what to watch - Mortimer Harvey
The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016.

By Winnifred Knight, Issued by Mortimer Harvey

Tips for effective newsjacking in social media marketing
Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life.

By AIMEÉ SERRÃO

Revealed: the big CFO miscalculation
Revealed: the big CFO miscalculation

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects.

By Auguste Coetzer