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Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work that is geared to move the right levers needed to support the ultimate objective of being in business, and that is profit. That is why marketers in businesses spend so much time with the finance team; some on a daily, weekly and monthly basis.

By Bryan Ndlovu 28 Aug 2015 13:43

[Digital Marketing] The next digital generation
[Digital Marketing] The next digital generation

"How we upskill people in the industry is key."

By Louise Marsland 28 Aug 2015 07:00



Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

[Digital Marketing] Three challenges with digital and how to solve them
[Digital Marketing] Three challenges with digital and how to solve them

"People still can't agree on what digital means."

By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37

[SA Innovation Summit] The business of disruption
[SA Innovation Summit] The business of disruption

We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game.

By Nicci Botha 26 Aug 2015 14:51

[Digital Marketing] Mobile technology: Far bigger than you think
[Digital Marketing] Mobile technology: Far bigger than you think

"It's clear that users have moved on to new technologies, but marketing focus and spend haven't."

By Grant Shippey 26 Aug 2015 07:28

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05

The A, B, Zs of our new generation and how to accommodate them in the workplace
The A, B, Zs of our new generation and how to accommodate them in the workplace

Millennials are now entering their thirties and, just like me, they are beginning to peak at around 34 - 35 years of age, and we have seen that they already play a big part in our work culture.

By Adam Hunter 26 Aug 2015 06:35

[Digital Marketing] Man vs Machine - Programmatic media - Mark 1
[Digital Marketing] Man vs Machine - Programmatic media

One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly. It therefore comes as no surprise that there are marketers that still resist the move into programmatic media buying, especially here in South Africa.

Issued by Mark 1 Media 25 Aug 2015 08:27

Creative Spark expands to Sandton
Creative Spark expands to Sandton

Creative Spark, the five-year-old full-service digital marketing and development agency, has just opened up a permanent office in Sandton, Johannesburg...

25 Aug 2015 08:26

[Digital Marketing] Digital marketing disruption
[Digital Marketing] Digital marketing disruption

"Content marketing is the biggest trend."

By Louise Marsland 25 Aug 2015 07:28

[Digital Marketing] The digital transformation imperative
[Digital Marketing] The digital transformation imperative

"Digital has to become part of our vocab on a daily basis. It's how we see the world."

By Louise Marsland 24 Aug 2015 13:02

[Digital Marketing] Defining digital marketing
[Digital Marketing] Defining digital marketing

"Digital marketing is the engine that drives today's business, big or small."

By Louise Marsland 24 Aug 2015 12:55