Going viral: a digital marketing myth
Going viral: a digital marketing myth

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content.

By Michelle Jones 3 days ago

Homecoming - Creative director, Adrian Duffin, rejoins BBC
Homecoming - Creative director, Adrian Duffin, rejoins BBC

Creative director, Adrian Duffin, has rejoined the BBC team 15 years after starting his career there back in January 2001. He spent a seminal five years working closely with Creative Partner Angelo Beck, before moving on to then Brand Activation at Ogilvy, Brand Union and subsequently co-partner at The District.

Issued by Blast Brand Catalysts 3 days ago

How soon will conference venues follow travel agencies?
How soon will conference venues follow travel agencies?

I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats.

By Peter Carruthers 3 days ago

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business.

By Greg Nicolson 3 days ago

Reeva Steenkamp life story documentary scheduled for 2017
Reeva Steenkamp life story documentary scheduled for 2017

The official Reeva Steenkamp life story documentary, My name is Reeva, will be released internationally in 2017.

3 days ago

Four lessons learned from Pokémon Go
Four lessons learned from Pokémon Go

The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves in Europe. But Pokémon Go is much more than just a game. It demonstrates a future in which we start to understand and experiment with different ways to interact with people, and for businesses, their customers.

By Lee Naik 3 days ago

UCKG's groups embrace the call to take action and inspire change every day
UCKG's groups embrace the call to take action and inspire change every day

The annual International Nelson Mandela Day celebrated on Madiba's birthday on 18 July, is more than a celebration of his legendary life and legacy, but a global initiative to honour his values and his dedication to the service of humanity. The call for individual volunteerism encourages everyone to devote 67 minutes to community service to help uplift people, show love and support and make the world a better place for everyone.

Issued by Universal Church of the Kingdom of God 26 Jul 2016

How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 26 Jul 2016

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.

Issued by Digicape 26 Jul 2016

New Protea Hotels campaign showcases the fun in travel planning
New Protea Hotels campaign showcases the fun in travel planning

Protea Hotels by Marriott is launching a series of videos which showcases travel and the excitement that goes with planning it - viewers may even pick up a new travel tip, or two.

25 Jul 2016

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 25 Jul 2016

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

25 Jul 2016

Brands and influencers - the struggle is real
Brands and influencers - the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.

By Anne Dolinschek 25 Jul 2016