Marketing & Media most read



Gustav Goosen
[Trends 2015] The big online advertising trends

"Video ad revenue will increase."

By Gustav Goosen 26 Jan 2015 09:05

[Trends 2015] We need more magical thinking
[Trends 2015] We need more magical thinking

"This will be the year of survival of the most innovative." - Xolisa Dyeshana, ECD, Joe Public

By Xolisa Dyeshana 23 Jan 2015 08:30

Ad Talent Salary Survey 2015 - Ad Talent
Ad Talent Salary Survey 2015

Do you know where you stand?

Issued by Ad Talent 22 Jan 2015 09:41

[Behind the Selfie] with... Ian Bredenkamp
[Behind the Selfie] with... Ian Bredenkamp

This week, we find out what's really going on behind the selfie with Ian Bredenkamp, MD of IBMedia and presenter on KFM and Cape Talk...

21 Jan 2015 14:00

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

"The biggest thing we get asked (by clients) is, 'where are the black creatives?'" - Abey Mokgwatsane, CEO, O&M SA.

By Abey Mokgwatsane 20 Jan 2015 08:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

[Trends 2015] TREND: The experience brand
[Trends 2015] TREND: The experience brand

"Instantly accessible information, globalisation and social media have accelerated the pace of trends exponentially." - Lucie Greene, worldwide director of JWTIntelligence

20 Jan 2015 08:10

Adene van der Walt
[Trends 2015] A return to marketing fundamentals

"Successful brand activities need to be based on powerful, authentic consumer insights."

By Adene van der Walt 19 Jan 2015 10:40

Four hot digital marketing skills to master in 2015 - GetSmarter
Four hot digital marketing skills to master in 2015

A new year brings a new set of opportunities, but only if you're prepared to identify where they live and have the tools to grab them. Are you ready?

Issued by GetSmarter 19 Jan 2015 09:30

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

"The kids play in dark marketing spaces."

By Mike Sharman 19 Jan 2015 09:24

The twar that wasn't: how Zelda and Redi showed that Twitter can be sane
The twar that wasn't: how Zelda and Redi showed that Twitter can be sane

On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country...

By Stuart Thomas 19 Jan 2015 09:18

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.

By Bradley Maseko 19 Jan 2015 08:40