The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere.
Brendan Seery 2 days ago
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 2 days ago
Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017.
Leigh Andrews 3 days ago
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 3 days ago
I chatted to some of the top ranked creatives post-2016 Loeries Rankings celebrations. Here, 100% black-owned branding and marketing agency The Odd Number's creative director and founding partner Sbu Sitole shares his views on the agency's first-ever award wins.
leigh andrews 13 Jan 2017
The debate surrounding Snapchat and Instagram Stories started when Instagram launched their stories in August last year. As expected, social media users were confused; conflicted and some probably even a bit angry at Instagram trying to copy Snapchat. Reality is that it was kind of a genius move by Mark Zuckerberg.
Anne Dolinschek 13 Jan 2017
There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef.
Andy Walker 12 Jan 2017
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017