With the rise of industrialisation, shopping became a mass-market, impersonal experience. Today, however, we are seeing a significant trend back to an experience-driven economy. Personalisation has become an essential dimension for the delivery of a rich shopping experience - and delivering a customer experience that is tailored toward the needs of shoppers is a significant competitive advantage.
By Jaco Barnard 25 Nov 2015 11:10
New mall and retail centre development prospects are still plentiful in South Africa, according to Gavin Tagg, MD of Retail Network Services, a full-service specialist retail strategist and leasing company.
20 Nov 2015 09:00