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African consumers are very optimistic about the future, report finds
African consumers are very optimistic about the future, report finds

If projections hold, Africa will have over 1.1bn consumers by 2020 - more than the populations of Europe and North America combined. Incomes are increasing: in 2020, Africa will have twice as many affluent consumers as the UK, according to a new report by The Boston Consulting Group (BCG) and BCG's Center for Customer Insight. The report, entitled African Consumer Sentiment 2016: The Promise of New Markets, was released yesterday.

3 days ago