Most read Marketing and Media news in South Africa

#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.

By Louise Marsland 9 hours ago

#NewCampaign: Standard Bank's next

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'.

By Jessica Tennant 1 day ago

#DigitalMarketing: AI and machine learning

Platinum Seed recently appointed Ally Behr as design director, as part of its strategy to expand its service offering and leadership team. Behr is responsible for the conceptualisation and execution of digital touch points for clients. She has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns, to operating within specialised teams that built complex products.

By Louise Marsland 2 days ago

#DigitalMarketing: Digital trends in 2017

From artificial intelligence to rising data intelligence and brand safety, the IAB South Africa council heads have alerted the industry to the latest digital marketing trends for this year.

3 days ago

#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk.”

By Brendan Seery 3 days ago

Disruption anticipated at Standard Bank Top Women Conference

What's your next? As an entrepreneurial, ambitious woman, the best place to answer that question is at the must-attend event this Women's Month: the 2017 Standard Bank Top Women Conference.

Issued by Topco Media 3 days ago

#DigitalMarketing: Turning mobile video into a marketing star for your business

Mobile is one of biggest revolutions to come to marketing in recent years, rivaled only by digital video. Bring the two together, and you have one of the most compelling engagement tools available to businesses of all sizes. Today, people can and do watch video wherever they are - and advertisers can take advantage of this trend by making interesting content that rewards them for their time.

By Nunu Ntshingila 3 days ago

Mandela book raises ethics questions

The South African Medical Association (Sama) has condemned a book on former state president Nelson Mandela's last days, saying the author violated the most fundamental principle of patient/doctor relationships.

24 Jul 2017

Customer Experience Management Summit returns to Cape Town

The sixth Customer Experience (CX) Management Summit in Africa, taking place 16-17 August 2017 at the Century City Conference Centre in Cape Town, will explore current and future state of CX to strengthen the industry within the African continent

24 Jul 2017

Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever.

By mike broom 21 Jul 2017

TrendSetter - SA's most in-demand skills

The current job market may seem as volatile as Bell Pottinger's anxiety levels, so we did some research and crunched the numbers to give you an outlook on skills that are on South African recruiters' hot (and not) list right now when hiring talent online.

Issued by CareerJunction 21 Jul 2017

Why journalists make the best marketers

There's an interesting trend where many journalists eventually gravitate towards the marketing sector. While not all news writers are making the move, there are a great many of them writing copy - even if just on a freelance basis. Why? The answer is simple: journalists make the best marketers.

Issued by Rogerwilco 21 Jul 2017

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

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