A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want... Apart from wanting the tired old stereotypes of womanhood and motherhood to disappear, what mothers don't want is sexy black lace lingerie.
Louise Marsland 5 hours ago
The efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships.
Dentsu Aegis Network 2 days ago
The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!
Millward Brown 2 days ago
Of the 387 jurors selected for the Cannes Lions 2016, nine are South African and they will serve on the Design, Direct, Film, Media, Mobile, Print & Publishing, Promo & Activation, Outdoor and Radio juries.
3 days ago
DStv Media Sales has amended the settlement discount structure for media agencies that book advertising on DStv platforms in order to address any legal uncertainty regarding its compliance with the Competition Act, effective 1 May 2016.
3 days ago
Effective 1 May 2016, Media24 has announced that its advertising rate cards will exclude the long established 16.5% early settlement discount or agency commission, following amendments to section 73A of the Competition Act, gazetted on Friday, 22 April 2016 and effective from 1 May 2016, which creates criminal sanctions for certain contraventions of the Act.
3 days ago
The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries.
Terry Murphy 29 Apr 2016