Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month‚ with plans to eventually create a new global internet‚ media and digital group cited as the most likely reason for his decision.
By Maarten Mittner 10 Mar 2014 09:24
Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart. They became household names and, for the rest of their lives, everywhere they go, people they don't know will probably link them back to this one event and know more about them than they would want known.
By anton harber 10 Mar 2014 07:01
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
Yolisa Phahle has been promoted to CEO of M-Net South Africa, as from 1 April 2014. She is currently the director for local interest channels at M-Net.
7 Mar 2014 09:09
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Winning the right to broadcast the Oscar Pistorius trial came with clearly defined restrictions, one of which prevented the media from showing the faces or publishing photographs of witnesses who had not consented to being filmed.
By Sulaiman Philip 6 Mar 2014 08:23
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Credit providers will from June this year have to change risk models as the credit amnesty by government will mean that credit histories have been wiped out, say lawyers.
By Amanda Visser 4 Mar 2014 08:49
KFC has launched a new integrated marketing campaign to promote its Zinger Double Down, creating the character 'Gerrie Power' - 'the main man with a kiff plan' to mentor and teach men how to deal with any hot situation.
4 Mar 2014 08:24
Rise fm, a new Mpumalanga radio station, will reposition the station formally known as Mpower FM to better appeal to the vibrant and aspirational audience within the province.
4 Mar 2014 07:58
On the eve before the world's TV cameras will be allowed for the first time into a courtroom to televise
the trial of legendary Paralympian Oscar Pistorius, and while talk shows still teem with furious debate over the issue of the invasion of privacy, a dubiously innocuous marketing tactic on the part of a Cape Town bakery was called publicly into question.
By Janine Lazarus 4 Mar 2014 07:27
Telkom's chief executive Sipho Maseko accused MTN SA and Vodacom of acting against the best interests of the country by standing in the way of lower mobile termination rates while earning huge profits. His comments were contained in an open letter published in the Sunday Times on Sunday, 2 March.
By Carol Paton 4 Mar 2014 06:29
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