Truworths Mother's Day advert - Image via Truworths
Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want... Apart from wanting the tired old stereotypes of womanhood and motherhood to disappear, what mothers don't want is sexy black lace lingerie.

By Louise Marsland 5 hours ago

Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
[One Show 2016] The SA judges

This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other.

By Leigh Andrews 1 day ago

Bruce Burgess appointed Group Managing Director for Posterscope SSA - Dentsu Aegis Network
Bruce Burgess appointed Group Managing Director for Posterscope SSA

The efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships.

Issued by Dentsu Aegis Network 2 days ago

Insights2020: Three dimensions for customer-centric growth - Millward Brown
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 2 days ago

© АндÑ?ей РадÑ?енко – 123RF.com
The amazing Obz waitress tip campaign

Every now and then, I come across a campaign that makes me sit up and take notice. A campaign that prompts me to say "wow" and then ask: why did it work? And, yes, wonder how we could replicate that kind of success for our clients.

By Sarah Britten 2 days ago

SA's Cannes Lions 2016 judging contingent: Emma Carpenter, Eoin Welsh, Fran Luckin, Jonathan Beggs, Jenny Glover, Marc Taback, Nathan Reddy, Suhana Gordhan, Rob McLennan
Nine South Africans selected as Cannes jurors

Of the 387 jurors selected for the Cannes Lions 2016, nine are South African and they will serve on the Design, Direct, Film, Media, Mobile, Print & Publishing, Promo & Activation, Outdoor and Radio juries.

3 days ago

© Lane Erickson – 123RF.com
AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 3 days ago

© My Make OU – 123RF.com
Video surveys: The next big thing

Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works.

By Leigh Andrews 3 days ago

© Wayne Ruston – 123RF.com
DStv drops agency settlement discounts

DStv Media Sales has amended the settlement discount structure for media agencies that book advertising on DStv platforms in order to address any legal uncertainty regarding its compliance with the Competition Act, effective 1 May 2016.

3 days ago

© Convisum – 123RF.com
Media24 drops 16.5% agency commission

Effective 1 May 2016, Media24 has announced that its advertising rate cards will exclude the long established 16.5% early settlement discount or agency commission, following amendments to section 73A of the Competition Act, gazetted on Friday, 22 April 2016 and effective from 1 May 2016, which creates criminal sanctions for certain contraventions of the Act.

3 days ago

© Vladimir Yudin – 123RF.com
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity.

By mike broom 3 days ago

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries.

By Terry Murphy 29 Apr 2016

Sometimes you need to put your head in the clouds.
[Behind the Loeries] with... Suhana Gordhan

In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board.

By Leigh Andrews 29 Apr 2016