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Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine. We had a chat with MACHINE Group MD, Tom Fels recently to find out more about the merger and its impact on the agencies, clients and industry. (video)

By Ilse van den Berg 17 Sep 2014 11:00

Publicis Groupe acquires MACHINE
Publicis Groupe acquires MACHINE

Publicis Groupe has announced that it has acquired South African integrated advertising agency MACHINE. The agency will merge with Publicis South Africa, the new entity being rebranded as Publicis Machine. (video)

17 Sep 2014 10:46

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week - the pinnacle of Creative Week in Cape Town and the 'Cannes of Africa', where great advertising is rewarded. As judging takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see.

By Louise Marsland 17 Sep 2014 08:14

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba - the uber-inspiration station which sets the tone for the working year; and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes, great advertising of course - and also the busiest time of the year in the media, marketing and advertising industry!

By Louise Marsland 16 Sep 2014 13:05

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

Loeries Creative Week Cape Town - Let the judging begin
Loeries Creative Week Cape Town - Let the judging begin

The day has at last arrived - judging at the 36th Annual Loeries started this morning. Brands and agencies who are waiting in anticipation will finally know if they're in the running to get an elusive Loerie in the hand.

Issued by The Loeries 15 Sep 2014 12:35

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday?

By Louise Marsland 15 Sep 2014 08:40

Chris Moerdyk
Massive shifts in marketing landscape good for business

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms.

By Chris Moerdyk 15 Sep 2014 05:33

Danette Breitenbach
Reinventing out of home

It's not just brands that need to shift their perceptions of out of home (OOH) media; the industry also has to - shifting from the traditional poster to the interactive poster and real-time digital networks.

By Danette Breitenbach 12 Sep 2014 05:26

Launch of VIDI, first South African online streaming service
Launch of VIDI, first South African online streaming service

Times Media Group (TMG), has launched VIDI, South Africa's first online streaming service to offer both a monthly subscription option and/or an instant rental option across one platform.

11 Sep 2014 08:34

Clive Vanderwagen
Why magazines?

As far back as 1928, as radio was sweeping the world, media pundits were predicting the death of print and, with it, the demise of serious reporting.

By Clive Vanderwagen 11 Sep 2014 06:32

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24