Image via
Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity, citing the adage that 'there is no bad publicity' after all.

By Jimmy Tembo 14 hours ago

123RF
Forget mobile-first, your customer is demanding mobile-always

As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant.

By Nirmal Nair 3 days ago

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 3 days ago

123RF
Stay on top of the communications game in 2017

To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up, global political tsunamis whose waves will continue to batter us for some time and a tough economic climate.

By Jennifer Stein 1 Dec 2016

Programmatic advertising: the marriage of creativity with technology
Programmatic advertising: the marriage of creativity with technology

Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.

By Pasqua Heard 1 Dec 2016

Fawlty Towers and the art of prediction
Fawlty Towers and the art of prediction

The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes."

By Damon Stapleton 30 Nov 2016

The Creative Counsel founders announced as exceptional entrepreneurs
The Creative Counsel founders announced as exceptional entrepreneurs

The Creative Counsel (TCC) founders and group co-CEOs, Ran Neu-Ner and Gil Oved, were announced as the winners of the Exceptional category at the EY Southern Africa World Entrepreneur Awards 2016.

30 Nov 2016

The best car adverts of 2016
The best car adverts of 2016

Ad agencies who have the pleasure of working with automotive companies know that cars are the ultimate tool for lifestyle branding. The right vehicle is so ingrained into consumers' mindsets that the adverts don't even just have to be about the car anymore, but about the kind of consumer who wants to buy them. So, with that in mind, here are three of our favourite car adverts for 2016.

Issued by LotteryResults.co.za 30 Nov 2016

The death of marketers
The death of marketers

I was walking through my hood the other day and noticed two shops in the process of closing down. One was a Travel Agent, the other a DVD store. Both casualties of the democratisation brought respectively by the internet. Why rent a DVD when I can stream one from home? Why use a Travel Agent when I can find my own flight online for cheaper using a comparison website?

By Edward Fisher 30 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Tipping a hat to the 'Nightshift'

OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced.

By Brendan Seery 29 Nov 2016

#EntrepreneurMonth: A rising star in marketing
#EntrepreneurMonth: A rising star in marketing

At the Standard Bank Tshwane Business Awards, the Young Entrepreneur of the Year award went to Lebogang Mokubela, founder of the Lemok Group.

By Beverley Klein 29 Nov 2016

Student of the Year: Carina Bonse wins AdFocus
Student of the Year: Carina Bonse wins AdFocus

Fondly nicknamed "The Wizard" for her seemingly magical ability to push her work further than anyone else, final year Red & Yeller Carina Bonse has proven that she really is capable of extraordinary creative magic.

Issued by Red & Yellow 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.

By Jennifer Roberts 29 Nov 2016