The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers.

By Dave Nemeth 16 hours ago

#Trending: Brands that won the Super Bowl
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game played in between the ads and half time music extravaganza on Sunday, 7 February 2016!

By Louise Marsland 1 day ago

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 1 day ago

Worx Group is in the market for fresh, young talent! - The Worx Group
Worx Group is in the market for fresh, young talent!

Incubate is an internal unit of the Worx Group, dedicated to finding, growing and producing great young talent for our evolving team. This unit is committed to our transformational goals from which our internship programme, amongst others, is driven.

Issued by The Worx Group 5 Feb 2016

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha 5 Feb 2016

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe simply because you chose to...

By Gert Hattingh 5 Feb 2016

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck.

By Ashley Knight 5 Feb 2016

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord 4 Feb 2016

Jan Hendrik van der Westhuizen becomes the first South African to be awarded a Michelin Star - Penguin Random House SA
Jan Hendrik van der Westhuizen becomes the first South African to be awarded a Michelin Star

JAN, a restaurant in the south of France owned and run by South African-born chef, Jan Hendrik van der Westhuizen, has been awarded a Michelin Star, as Jan Hendrik becomes the first South African to receive this honour. On the announcement, the chef was quoted on his Instagram feed as saying, "This is where I say. Dreams do come true." The restaurant was also voted as one of the best restaurants in the world by Condé Nast Traveller in 2015.

Issued by Penguin Random House SA 4 Feb 2016

Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge; in the process, brands tend to lose sight of their biggest asset.

By Bogosi Motshegwa 3 Feb 2016

News24's Trench digs into TMG
News24's Trench digs into TMG

News24's editor-in-chief, Andrew Trench, is leaving the company to take up a position at Times Media Group (TMG)

3 Feb 2016

Image source © Memeburn
Uber comes of age and gets a new look, logo and branding

The next time you see Uber, you might not recognise it. That is because the company has had a massive aesthetic makeover to rival all of Donatella Versace's.

By Myolisi Sikupela 3 Feb 2016

[BizTrends 2016] Social influence
[BizTrends 2016] Social influence

From the rise of the Socially Important Person (SIP), active activists and tapping into national kids crazes, marketers need to be on their toes to keep up with the youth.

By Gee Motsepe & Lara Petersen 3 Feb 2016