Marketing & Media most read



Marketing to millenials
Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it.

By Nicholas Barenblatt 30 Jan 2015 06:20

5FM apologises after skit on DJ Fresh's show
5FM apologises after skit on DJ Fresh's show

5FM has apologised for the comments of traffic reporter and contributor Sol Phenduka on air this morning, 29 January.

29 Jan 2015 14:26

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.

By Garren Coetzee 29 Jan 2015 14:05

Survé, Dasnois... and 'that' hearing
Survé, Dasnois... and 'that' hearing

NEWSWATCH: It is reported that Independent Newspapers proprietor Dr Iqbal Survé berated soon-to-be former editor of the Cape Times Alide Dasnois during her disciplinary hearing, reports Times Live...

29 Jan 2015 10:32

Finalists announced for the IAB Bookmark Awards 2015
Finalists announced for the IAB Bookmark Awards 2015

The finalists have been confirmed for this year's IAB Bookmarks Awards. The selected agencies, publishers, developers and individuals were picked from a record number of entries.

29 Jan 2015 10:09

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Q&A with IAB Digital Summit speaker Matthew Bull
Q&A with IAB Digital Summit speaker Matthew Bull

In an exclusive five-part series, Bizcommunity interviews five international speakers set to be featured at the IAB Digital Summit in Association with BBC.com. taking place on 19 February. This week, we chat to Matthew Bull from The Bull White House in New York, to find out why he thinks the most important thing in life is to have an imagination...

By Matthew Bull 28 Jan 2015 07:57

The challenge of e-commerce transactions on a mobile device
The challenge of e-commerce transactions on a mobile device

Do you have an antivirus product on your mobile phone? If not, best you invest in one in order to protect against mobile fraud, as mobile payments and card-not-present retail go on the rise...

By Leigh Andrews 27 Jan 2015 14:00

Do you actually know who the influencers are or is your influencer marketing a joke?
Do you actually know who the influencers are or is your influencer marketing a joke?

Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter...

By Walter Pike 27 Jan 2015 08:00

Four social networks that will rival Facebook and Twitter in 2015
Four social networks that will rival Facebook and Twitter in 2015

After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year. Trends in this landscape come and go quickly, and major networks like Facebook and Twitter can have a difficult time meeting the ever-changing demands of their clients.

By Owen Andrew 27 Jan 2015 06:20

Gustav Goosen
[Trends 2015] The big online advertising trends

"Video ad revenue will increase."

By Gustav Goosen 26 Jan 2015 09:05

James Hurford
Persuasive power - ethos, pathos and logos

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since...

By James Hurford 26 Jan 2015 05:46

Yegs Ramiah
[Trends 2015] Changing consumer behaviour

"Brands need to be less about themselves."

By Yegs Ramiah 24 Jan 2015 09:00