Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.
Murray Robertson 3 days ago
With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.
Techsys Digital 3 days ago
Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations.
3 days ago
The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere.
Brendan Seery 17 Jan 2017
In a move to further lower the cost to communicate and increase digital and social connectivity in South Africa, Vodacom announces the launch of Facebook Flex. This is the first of many products to launch under the Vodacom Siyakha platform. Facebook Flex will give customers on the Vodacom network an opportunity to connect with friends and family using the basic version of Facebook for free.
17 Jan 2017
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 17 Jan 2017
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.
16 Jan 2017
Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017.
Leigh Andrews 16 Jan 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 16 Jan 2017