M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark.
27 Nov 2015 09:16
Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness.
By Stephen Sandmann 26 Nov 2015 13:26
After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia.
26 Nov 2015 12:19
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
No, its not a CEO, COO or CMO...
By John Sanei 23 Nov 2015 14:00
The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards have been announced. The event took place on 19 November at the Microsoft offices in Johannesburg.
23 Nov 2015 10:10
When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.
Issued by Foreword 23 Nov 2015 09:31