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Seven top SEO tips for small businesses and entrepreneurs
Seven top SEO tips for small businesses and entrepreneurs

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.

By Tyron Love 1 day ago

Take that Ellen, my crack team is going to change the world!
#BehindtheSelfie with... Chris Rawlinson

This week, we find out what's really going on behind the selfie with Chris Rawlinson, ex-Ogilvy/WPP, now creator of 42courses.com, a learning platform for the creative industries.

By Leigh Andrews 1 day ago

#InnovationMonth: Launch of SA's first 4DX campaign
#InnovationMonth: Launch of SA's first 4DX campaign

With Nu Metro's launch of the first 4DX cinema campaign in South Africa, as well as Johannesburg's first 4DX cinema later today, Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle. He also touches on the benefits of 4DX advertising, including its enhancement of cinema's already high ad recall stats.

By Pasqua Heard 1 day ago

The pokèball submission.
#InnovationMonth: Using AR and VR for creative recruitment

Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive.

By Leigh Andrews 2 days ago

The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.

By Khuthalani Khumalo 3 days ago

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 3 days ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 3 days ago

Differences between a direct sales company and a pyramid scheme
Differences between a direct sales company and a pyramid scheme

For South Africans wishing to generate more income, they may consider joining a direct sales company or a multi-level marketing company. However, they must be sure that this isn't in fact an illegal pyramid scheme.

3 days ago

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Union resists bid to give Motsoeneng new job
Union resists bid to give Motsoeneng new job

The Broadcasting, Electronic, Media and Allied Workers Union (Bemawu) has vowed to challenge any decision to keep Hlaudi Motsoeneng at the SABC as the board of the public broadcaster scrambles to keep him in his position.

By Bekezela Phakathi 23 Sep 2016

Unpacking social media video marketing
Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire.

By Joseph Neusu 23 Sep 2016

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit.

By Beverley Klein 23 Sep 2016

Mobile will be the TV of the future
Mobile will be the TV of the future

According to Discover Digital, a digital entertainment and video on demand (VOD) services company, traditional broadcasting is changing as more consumers turn to mobile.

23 Sep 2016

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