RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

2 days ago

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015
Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.

Issued by Millward Brown 3 days ago

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Strengths combine to create the new VML and Y&R Africa Group
Strengths combine to create the new VML and Y&R Africa Group

Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

Issued by NATIVE VML 20 Jul 2016

[Future of Work] Build a world class employer brand
[Future of Work] Build a world class employer brand

Four key focus areas to take your employer brand strategy to a new level in 2016 with opportunities for South Africa companies.

By Brett Minchington and Celeste Sirin, Issued by Employer Branding SA 20 Jul 2016

Want to know why the Kardashians have become so popular?
Want to know why the Kardashians have become so popular?

"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."

By John Sanei 20 Jul 2016

Benni McCarthy signs with new team
Benni McCarthy signs with new team

Former Footballer, analyst and football coach, Benni McCarthy has just signed a management deal with international sports marketing agency, Optimize.

Issued by Optimize Enhancing Effectiveness 19 Jul 2016

Neuroscience, brand equity and Coca-Cola
Neuroscience, brand equity and Coca-Cola

In 1975, Pepsi started a campaign showing ordinary consumers who said they are Coca-Cola users taking a blind taste test of Pepsi and Coca-Cola.

By Erik Du Plessis 19 Jul 2016

Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo

Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.

18 Jul 2016

Photographer: Adam Letch
Tracy Lynn Chemaly on Business of Design and other things

Business of Design is really for everyone from retailers and trend analysts to marketing and brand executives, and other industry entrepreneurs; even people from law and financial backgrounds...

By Jessica Tennant 18 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

#TRENDING: Stop the world, I want to get off
#TRENDING: Stop the world, I want to get off

We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.

By Louise Marsland 18 Jul 2016

Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem
Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem

Little over a month ago, Microsoft announced that it was buying professional social network LinkedIn for a handsome $26.2bn in cash. The move comes with Microsoft refocusing its efforts away from being a pure software firm, and LinkedIn seeking ways to boost growth.

By Lauren Hartzenberg 18 Jul 2016