Ad industry doyen Gordon Patterson has passed away.
2 days ago
With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.
Millward Brown 3 days ago
Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.
NATIVE VML 20 Jul 2016
Four key focus areas to take your employer brand strategy to a new level in 2016 with opportunities for South Africa companies.
Brett Minchington and Celeste Sirin, Employer Branding SA 20 Jul 2016
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.
18 Jul 2016
Business of Design is really for everyone from retailers and trend analysts to marketing and brand executives, and other industry entrepreneurs; even people from law and financial backgrounds...
Jessica Tennant 18 Jul 2016
We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.
Louise Marsland 18 Jul 2016
Little over a month ago, Microsoft announced that it was buying professional social network LinkedIn for a handsome $26.2bn in cash. The move comes with Microsoft refocusing its efforts away from being a pure software firm, and LinkedIn seeking ways to boost growth.
Lauren Hartzenberg 18 Jul 2016