Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Big Brother Africa 2 housemates unveiled

[Emeka Enyadike] The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28

[Netprophet 2011] African ecommerce market has a long way to go

[Herman Manson: @marklives] A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth (in SA, ecommerce has a 0.4% share of the retail market, while in countries such as Egypt and Nigeria, the figure stands at 0.01%). No wonder, then, that the ecommerce market in Africa hasn't bloomed. 12 May 2011 18:55

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

African people disillusioned with leadership - Moeletsi Mbeki

[Issa Sikiti da Silva: @sikitimedia] "African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, today, Friday, 24 June 2011. 24 Jun 2011 11:56

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Dario Milo and media law: is legal sky a limit for journalists?

[Issa Sikiti da Silva] There is some substantiated regulation of what the media can do and what it cannot do, but the balance must be struck between what the law has prescribed and freedom of expression, Prof Dario Milo, Wits University media law visiting professor and Webber & Wentzel partner, said last week in Johannesburg at the two-day Regulations and Rights media conference. 15 Mar 2011 14:01

Mobile News for Africa Grant Scheme launched

PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms. 13 Mar 2012 10:17

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

Decline in press freedom experienced in key countries - report

WASHINGTON: The number of people worldwide with access to free and independent media declined to its lowest level in over a decade, according a Freedom House study released yesterday, 2 May 2011. The report, Freedom of the Press 2011: A global survey of media independence, found that a number of key countries experienced significant declines, producing a global landscape in which only one in six people live in countries with a press that is designated Free. 3 May 2011 14:00

Neo@Ogilvy global CEO talks up role of emerging markets, mobile

[Herman Manson: @marklives] Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company. 5 Jul 2011 13:30

Intelsat wins new contracts

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods. 14 Apr 2011 10:56